Social media marketing is the art of bridging up the communication gap with your consumers. Writing compelling content and using different tools can speed up your process of getting more fans following over the social media networking sites but, is this marketing technique helping you in gaining the desired credibility level in the market?

If your audience feels that whatever you said is not credible, it won’t really matter how well you said it, your motive will not be fulfilled. Most of the small businesses find it difficult to get a credible position in the market. A small fan base to support the brand via word of mouth or no brand recognition will make the small business owner feel that the efforts made are simply a waste.

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The recent Google AdWords blog is talking about the introduction of AdWords interface section that will make it easier for advertisers to add and track the conversions for search ads. The new interface has sections for code, conversions and webpages.

Conversion Page

It will show the conversions that are being tracked by you.

Webpages

You will get the report of the pages for which you are receiving conversions on webpages.

Code

The code that is supposed to be added to webpages will be received on this page.

Microsoft will be saying good-bye to MSNBot1.1 that will be replaced by the next bot: 2.0B. The team has said that new development will enable Bing to gather better information from a bigger number of websites that Microsoft indexes across the globe.

A couple of days ago, Yahoo has launched “Yahoo My Display Ads”, a self-serve display ad marketplace for ads on Yahoo sites and partner sites.

AdReady, a Seattle-based technology provider powers the ad customization part of the program. Further, Yahoo’s Right Media exchange manages the ad inventory for Yahoo and other partner network sites.

After introducing an AdSense feature that lets users to change the font faces of ad units, Google has rolled out an another feature related to the aforementioned feature only. The newly launched feature allows users to change the font size of the text in AdSense ad units. Users are given three options to choose from – small, medium and large.

The Inside AdSense blog puts forward a few important things to be remembered when changing the font size of AdSense ad units. They are:

• Ad titles will be scaled.
• Font size can be applied to the body of the ad.

Microsoft’s new search engine Bing adds Instant Answers, known as one of the great things about Live Search through which users can get instant answers on shopping, travel and sports. Now, translation is an instant answer on Bing. The search engine has come up with the translation Instant Answers.

If a user wants to get a word or a phrase translated to another language, he/she just needs to type in the word or phrase on the page followed by the language. For example, if you type “have a nice day” and want to get it translated into Portuguese, Bing would returned like the below:

Recently Microsoft has rolled out two new methods in order to ensure a safe image and video searching experience when using Bing.

The first step taken by Microsoft is that all adult related images and videos will now come from a separate single domain, explicit.bing.net. If the content is served from a different domain, it will allow schools and homes in setting up their own safe filters to block specific images and videos from that domain.

There have been reports that Microsoft is spending a lot in advertising to promote its newly unveiled search engine- Bing. The search giant’s ad campaign for Bing took another turn when Microsoft launched a week-long ad campaign for the search engine on The Daily Show. With the new campaign called “Fast Forward” it seems Microsoft is paying for several minutes of commercial time, only to air the 30-second “Fast Forward” in place of several other ads.

The ad which is yet to make available publicly, begins with a Snuggie commercial, but after a few seconds the video, along with audio fast forwards through the Snuggie spot and other commercials. Then audio goes silent and it shows Bing’s message on two slides: “Getting You What You Want Faster / It’s What We’re All About.”