Schema | A really BIG change in SEO!
With seventeen years of SEO experience I have seen a lot of changes. A really BIG change is Microdata, Schema and SEO! On June 2nd Bing, Google and Yahoo announced support of a standard set of schemas for structured data markup on web pages that is machine readable. This allows tagging of terms like Mustang so you can define if you mean the car or the horse or Paris Hilton for the person or the hotel. This is very complex and powerful.
If you would like help with optimizing your web site using Schema give me a call. Yes it is time to do your SEO all over again for a big advantage over your competition.
Gerry Grant 714.865.0222
www.Search-Optimization.com/blog

Google Engage Gift Card Code

As part of the Google Engage program I received a box of ten mailers that clients could use to get $100 in AdWords credit. I also got a very nice Google hat. This took me back to the days in 1995 when I approached Earthlink to see if they wanted to do affiliate marketing like CDNow was doing. They were not set up to track visitors online but did give me a bunch of installation disks that had a code on them that identified me. Earthlink also kept a box of them at their offices that also had that code on it so they could send them out when people filled out an online form I had on my site POP-I, the first music portal on the Internet. Thanks for the memories Google, the old days all over again.

Facebook Wine Locater Maps

Wine Marketing Online

Wine marketing online requires a number of steps to be successful. An up to date web site is a must. Does your site need to be re-done? Does it promote social interaction and sharing?
One of the best ways to bring wine lovers into your tasting room is to claim your Google Places listing along with other opinion sites. Read more about Google Places.

Facebook Wine Locater Maps


Google Places Assistance Program

Google Places for Business helps you…
• Be found
Verify your information to make sure people can find you on Google Maps.
• Stand out
Engage customers with photos, videos, offers, public responses and more.
• Get insights
Use information about your listing to make smarter business decisions.

Correctly claim your business listing on Google for maximum, targeted results.

Search-Optimization.com will properly set up your information on Google Places.

Call 714.865.0222 to get help with your google Places set up.

Wine Locater Maps | Wine Online Marketing

Finding the right wine has just gotten easier. Search-Optimization.com is now offering a Wine Locater map as part of its Wine Online Marketing program. Now wine lovers can visit their favorite winery web site and locate a retail outlet, restaurant or bar that carries that perfect bottle of wine.

Search-Optimization.com helps wineries set up their Google Places, Facebook Fan Page and other forms of Social Media Marketing. This is all complimented with extensive search engine optimization (SEO) for wine related search terms.

Facebook Wine Locater Maps

Help your Facebook Fans find your wine in their own home town. Now wine lovers can visit their favorite winery web site and locate a retail outlet, restaurant or bar that carries that perfect bottle of wine.

Search-Optimization.com is now offering a Facebook Wine Locater map for your winery Fans as part of its Wine Online Marketing program. Search-Optimization.com helps wineries set up their Facebook Fan Page and other forms of Social Media Marketing. Use Search-Optimization.com to incorporate wine locater map into your Facebook Fan Page.

Twitter Promoted Accounts appear as Part of Who to follow, Twitter’s account recommendations. Promoted Accounts highlight the advertiser’s Twitter account to users based on what Twitter thinks they will find interesting. Twitter does this by looking at your account activity and your Twitter followers to identify similar likes and people on Twitter.

Twitter’s Promoted Tweets>> Twitter Promoted Trends>> Twitter Promoted Accounts>>

Call Gerry Grant at Search-Optimization.com to get your Twitter Advertising set up. 714.865.0222

Twitter’s Promoted Trends

Twitter’s Promoted Trends is another form of paid advertising on Twitter. Twitter advertisers can be associated with a Trend related to their business. When the Twitter user clicks a Twitter Trend they are go to a conversation thread that has the advertisers Promoted Tweets pegged to the top. Of course it is clearly marked as Promoted by the Twitter advertiser. Pricing for Twitter’s Promoted Trends is based on a Cost-Per-Engagement (CPE). The advertiser only pays if a user Retweets, clicks, replies or makes it a favorite.

Twitter’s Promoted Tweets>> Twitter Promoted Trends>> Twitter Promoted Accounts>>

Twitter’s Promoted Tweets

Twitter’s Promoted Tweets is a new type of advertising that Twitter is making available so you can reach additional Twitter users that aren’t following your account. It is also a way for them to make a lot of money.

Twitter’s Promoted Tweets are regular Tweets that are broadcast to a larger audience. It Allows you to promote your Tweets to followers and then promote it. Promoted Tweets are triggered by targeted keyword searches based on your selected keyword list. Pricing for Twitter’s Promoted Tweets is based on a Cost-Per-Engagement (CPE). The advertiser only pays if a user Retweets, clicks, replies or makes it a favorite. A “Promoted by (advertisers name)” button will appear with the Tweet.

For a better way than Groupon try The Customer Advantage
Making Groupon More Profitable

Groupon recently had a job posting on LinkedIn for an Online Marketing Position. Of course I applied with dreams of stock warrants dancing in my head. I could not help but participate in the sport of “What can they do to make more money?” My answer was with a few SEO and usability best practices the company could be worth at least an extra billion dollars.