Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Archive for April, 2007

SEARCH OPTIMIZATION MARKETING BEST PRACTICES FOR WEBSITES

Wednesday, April 4th, 2007

The most important aspect of Best Practices for optimizing and, therefore, pushing and pulling visitors to a website is CONTENT, CONTENT, CONTENT. Everything written on the site must be optimized with the appropriately researched keywords.

The reason businesses and websites grow is due to developing and executing a good solid plan. Set goals along a timeline to define your direction. Have a short term and a long term plan––each should have flexibility. Our Best Practices White Paper demonstrates that making changes to a few key elements can increase landing page conversions by 40% or more. With the growth of PPC advertising and email marketing, maximizing conversion rates on campaign landing pages has become a priority for many online marketers.
The Beginning, Middle and End Results

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