Archive for May, 2007
Tuesday, May 29th, 2007
Video ads produce a dramatic increase in results.
· the 728×90 Leaderboard,
· the 120×600 Skyscraper, and
· the 160×600 Wide Skyscraper.
Explaining the new format Sandra Tsui – AdSense Publisher Support said, " users will see a play button on these three ad formats when a video ad is available – this play button will appear on the right side of the Leaderboard and in the upper half of the Skyscraper formats. Once a user clicks the play button, the video ad will begin to play within the ad unit."
The format was launched after commemorating a year of Video Ads
Posted in Pay-Per-Click | 2 Comments »
Tuesday, May 29th, 2007
As seen on Blogoscoped, "The next big thing for image search would be the ability to search based on visual concepts, such as a picture of a house on a mountain with a river in front of it."
In a discussion with Radhika Malpani, Google’s Senior Staff Software Engineer, it was announced that, as for now, images can be searched on three basis, which include:
1. show everything (the default old search)
2. show faces
3. show news images
On being asked why Google Image went back to its old version after adopting a new look, Malpani answered, "Google is always working to improve search. Any changes we make focus on improving the experience for our users. In this particular case, users did not find the user experience in this experiment as helpful as the previous experience, and so we decided to end the experimental user interface. ".
It should be noted that Google isn’t the first with this servicem as Exalead launched this service on 23rd April, 2007.
Posted in Search Engine Optimization | 1 Comment »
Wednesday, May 23rd, 2007
A recent article in a seo blog mentions research by German Company, which has necessary pointers to ensure High Google Rankings. The Company came up with the list after doing a random study on 10,000 keywords.
Old-timer Webmasters will be familiar with most of them:
- Keywords in the title tag
- Targeted keywords in the body tag
- Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.
- Using keywords in bold or strong tags – slight effect
- Keywords in image file names
Posted in Search Engine Optimization | No Comments »
Wednesday, May 23rd, 2007
Google Adwords now has the Negative Keywords tool. Listed below are the features of the Negative keyword tool, they include:
- Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Site-related keyword searching is available for a limited number of languages.)
- Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword search volume, search volume trends, cost, and predicted ad position.
Posted in Pay-Per-Click | 15 Comments »
Tuesday, May 22nd, 2007
Imagine Live search is similar to the working functions of Ask, Yahoo and SearchMash. A user at LiveSide comments, "Naturally, though, Google will get all the press, MS will be labelled a copycat" while another says "I actually like the ‘Imagine’ Live Search test layout waaaay better".
Layouts can be seen at Search Engine Land () .
Posted in Search Optimization | No Comments »
Tuesday, May 22nd, 2007
Google made changes in their UI by adding more indexes and entities to make work of the users easy.
“New dynamically generated navigation links have been added above the search results to suggest additional information that is relevant to a user’s query. For example, a search for “python” will now generate links to Google Blog Search(TM), Google Book Search(TM), Google Groups(TM), and Google Code(TM), to let the user know, there is additional information on his or her query in each of those areas. As a result, users can find a wider array of information on their topic, including data types they might not have initially considered.”
More options in navigation tab include other Google services like books, Documents, groups etc. All in all, query results will be more comprehensive with more options for you to pick most apt one.
Posted in Search Engine Optimization | No Comments »
Tuesday, May 22nd, 2007
“Google’s homepage and a number of applications have also been updated with a new navigation bar to provide easier access to popular Google products. Now, instead of having links above the Google.com homepage search box, users will see a navigation bar on the top left side of the page with various Google search properties and popular products including Gmail(TM), Google Calendar(TM), Google Docs & Spreadsheets(TM), and Picasa Web Albums(TM).”
Users can now revel and learn more from the array of results available through Google.
Posted in Search Engine Optimization | 41 Comments »
Thursday, May 17th, 2007
The adCenterEU rep said "Thanks for your interest in the adCenter accreditation scheme.
We are working on one right now and hope to have the program out to our customers in the US by late summer. Keep an eye on the adCenter Blog for more information as and when we have it. "
Posted in Pay-Per-Click | 6 Comments »
Thursday, May 17th, 2007
"Our focus has always been making our users’ search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction."
"Google has continued to concentrate on improving the quality of search," said Udi Manber, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results …. which is our primary goal."
Google also announced a version of their Google Experimental which will be available on Google labs.
Google has an Orange County search engine optimization office.
Posted in Search Engine Optimization | 4 Comments »
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