The king of ‘Spam Killers’ Google’s Matt Cutts  gave a presentation at O’Reilly’s web conference, where he spoke extensively about the menace of Spam. The key areas he covered in his presentation were:

1. How Google tracks and detects Spam.

2. The sort of technology and systems to fight off Spam.

3. How a Webmaster can protect his websites from being attacked by Spam.

His presentation is available in a video format and in many circles, this video is being hailed as the ‘Best 10 Minute SEO Video’. Check it out!

Google has recently announced the launch of its social networking tool, aptly named ‘Friend Connect’. This feature will enable Webmasters to enable social networking features on their websites that would help grow their website traffic.

Friend Connect will enable non-social networking website to take upon the looks and features of a social networking website, without losing its basic structure and goals. The Webmasters need not perform any programming for this feature. Just by adding a snippet of code in their websites, they can avail the advantages of features such as user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the Open-Social developer community.

During the International World Wide Web Conference in Beijing, NYT  reported that Google has now begun testing a new algorithm that would perform exactly the same functions for images as the PageRank does for the text of a webpage. That means, it will be scanning images on the web for Image Ranking. This technology is known as ‘VisualRank’, which is a blend of image recognition softwares combined with other techniques to rank images.

There is a new addition to the wonders that keep appearing in Google’s SERPs (Search Engine Result Pages). According to Search Engine Land, this wonder is the sudden appearance of elements in Google AdWord advertisements that Google use for evaluating quality scores. As of now these sudden appearances have been reported from google.de (mostly German Top Level Domains).

There are three parameters that are visible in the SERPs

1. Pscore

2. mCPC

3. Thresh

Most commonly, mCPC is being regarded as an abbreviation for ‘Minimum Click-Per-Cost’.