Now, we all know that Google’s Quality Score is live. But, of late, the search engine talked about how to use the new feature and how to improve your score.

AdWordsPro Sarah says:

Accounts feeling crowded? Wondering when enough keywords is enough? It might be time for an account clean up. This gives you the chance to look at all of your keywords to see which ones are adding value to the account and which are just sitting around collecting dust.

Google has introduced a new tool, called Moderator, which is designed for submitting and voting on the questions related to Google’s tech talks. The tool allows anyone to submit a question, and then permits other people to vote on the quality of the question.

According to Google’s Matt Cutts, this tool was called Dory internally, and is used by the Google employees during “tech talks or company-wide meetings”.

As far as my views are concerned, it’s Static URLs that I would say are better than Dynamic URLs. Here are some reasons to clarify my point:

1. 1.Static URLs rank better in search engines than Dynamic URLs.
2. 2.It has been said ( Not sure) that, dynamic pages are indexed slowly in search engines as compared to static pages.
3. 3.Static URLs are user friendly.

Here is what the Official Google Webmaster Central Blog says regarding the issue:

What is a static URL?

A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this:http://www.example.com/archive/january.htm.

Of late, a post has been surfaced at WebmasterWorld by Tedster, the administrator of the WebmasterWorld, regarding an updated Google patent named Information retrieval based on historical data.

Below are some of the excerpts from the recent thread:

…if the content of a document changes such that it differs significantly from the anchor text associated with its back links, then the domain associated with the document may have changed significantly (completely) from a previous incarnation. This may occur when a domain expires and a different party purchases the domain… All links and/or anchor text prior to that date may then be ignored or discounted.

Recently, at the Google Groups, it’s been talked about the topic of Duplicate Meta Tags. In this regard, Google has to say that even though it does not penalize Webmasters, it also does not encourage them to use Duplicate Meta Tags.

Webmasters have known for years that it is better to try and use unique Meta Tags to identify the page cotent.

A recent post in the Search Engine Roundtable scoop has surfaced the issue, that is often faced by online marketers, regarding the registration process of their domain names. It says the web scammers are growing in number who try to make money through the domain name scam. Jim Boykin’s Blog post is also quite relevant to this context.

The fact that private registration that leaves one’s domain name exposed to all the identifying information is quite a horrifying matter, as many people think that private registration of domain names will have a negative impact on their search engine rankings. But, Google assures that it doesn’t impact search engine rankings.

Ever since the launch of Google Chrome, debate has been going on regarding the impact of it on the SEO (search engine optimization) industry and the fact that Google has been able to turn the address bar in Google Chrome into a perpetual search box.

Here is the video of the launch of Google Chrome as seen in SEOBOOK:

Google Chrome Marketing Tactics:

Google has started the Google SERPS (search engine result page) update for September, 2008, according to various observations that have been reported by several Webmasters through Webmaster World.

As per the reports, it can be said that this time Google is focusing entirely on fresh pages and is trying to get rid of the old and outdated pages. The reports also say that Google might also be paying special attention to artificial linking versus natural linking schemes.

A few days ago, Google has reported that it has designed a new search feature that will help users in providing accurate search suggestions. In other words, the feature called, ‘Google Suggest’ simplifies the user search experience in finding the required information. Google said, “we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.”

Users would probably be benefited from Google Suggest in entering their queries. Google Suggest would lose the long tail keywords and would provide the necessary information to its users.

Google has announced via a post at the Google Inside AdWords Blog that, on coming September 2nd, it will remove all the AdWords reports from the AdWords records, that were created before March 2nd, 2008. The clean-up campaign would create more space for new reports in the AdWords Report Center, said Google.