Recently, Google AdSense for Feeds announced that it will now run its ads using the googleads.g.doubleclick.net clickthrough URL, instead of the old pageads.googlesyndication.com.

Last month, AdSense made this switch last month:

Recently, Google launched the much anticipated Google Analytics Data Export API With this feature, now developers can develop client applications that access Google Analytics data in the form of Google Data API feeds and then present in new and creative ways.

With Data Export API, one can also request data from an existing Analytics profile for an authorized user and also refine the results according to the query parameters.
Currently, Data Export API is available as public beta version and supports read-only access to Google Analytics Data. The current feeds in the Data Export API have two general categories of Analytics data:

Google has created a comprehensive user guide for its local business center of late. Have a look at the seven major sections of the user guide:

1. 1. Getting started
2. 2. Adding a listing
3. 3. Adding more than 10 listings
4. 4. Verifying a listing
5. 5. Your Local Business Center homepage
6. 6. Editing or removing a listing
7. 7. Other features

Recently, Google came up with announcements regarding the addition of two features to its local search results. The first announcement was regarding the Google Suggest that has been launched internationally. The feature is being localized for local and cultural factors. Now, the tool is available in 51 languages.

The another announcement was about the expansion of Local News to the users in the UK, India and Canada.

Of late, Google AdWords came up with a new option for postpay advertisers, that helps them in multiple ways! Google launches a feature called “Make a Payment” that enables customers to make payment for any amount at varying times. Moreover, it allows customers to pay with different methods of payment.

With this new option, advertisers who tend to exceed their set billing threshold multiple times will also be benefited. Under such a condition, they are likely to be charged several times a day.

A few weeks ago, it was heard that Google was all set to test New Link Command feature for Google Blog Search Ranking Update. But, latest news is that Google has postponed the test!
“Unfortunately, we ran into some delays with these experiments and had to push back the schedule a couple of weeks,” said Googler, Jeremy Hylton

Off late, a lot has been talked about “Branded Search Results” in the world of SEO and SEM, which plays a vital role in Search Engine Rankings. Matt Cutts of Google finally came up and talked about “Branded Search Results” and what it has to do with the search engines.

Here is his video:

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Ever since the launch of Google Health last year, one could hardly see any major development in this concern. But, recently Google has made the official announcement of releasing some new features in Google Health. Let’s have a look at the three new features:

The first new feature “Share this profile” enables Google Health users invite and share their medical records and personal health information with others whom they trust, be it a family member, a doctor or even friends.

“Share this profile feature enables Google Health users to invite others they trust (whether it’s a family member, a trusted care network provider, friends, and/or a doctor) to view their medical records and personal health information.”

Google reported through a recent post that they will end the Google SOAP Search API on August 31, 2009.

“We’d like to bid a fond adieu to one of our first developer products, the venerable SOAP Search API. It has been deprecated since 2006, when we stopped accepting new developers for the API, and it’s finally hanging up the gloves and retiring on August 31st.”

For some time, Google has been indulging in making quite a few changes, including the Individual Qualification (IQ) Program, off late! The launch of the program has been confirmed by Google by a recent press release. The skills qualification program allows its users to demonstrate proficiency in Google Analytics.

The press release states:

“The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics,