As the whole world is trapped in the web of iPhone and G1 mania, advertisers are taking the advantage of to attract target audience. Now, search advertisers are all set to take the help of this medium in their latest strategy to target the rapidly growing number of searchers.

Google’s mobile team announced a new advertising campaign that allows AdWords advertisers to target iPhone and G1 mobile phone users.

Today, as the number of mobile devices offering full web browsers is growing making it much easier for businesses to tap into the mobile market, which Google might want to dominate.

Earlier, the advertisers had to set up mobile ads and mobile landing pages for best results, but this new option enables advertisers to use existing text ads and destination pages on these new mobile devices.

“The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.”

Chinese search giant Baidu has long been criticized by China Central Television and its rival Google for its so-called “Baidu Bidding Ranking program.” Reports also say that some competitors of Baidu have even filed a lawsuit in the local court to get a justified answer.

To this issue, Baidu had to say that it has closed all the bidding rank campaign due to some quarrel generating keywords. It has also strengthened its governing policies regarding Bidding Ranking program. Now, more remedial measures are expected to be carried out in order to regain Baidu’s high public recognition.

Recently, a team in Germany has launched front-end Keyboardr exclusively for the search engines on Google, Wikipedia and YouTube. Keyboardr will display and execute the searches that users type. This is a better interface as compared to traditional type-wait-retype techniques used by most of the search engines.

Moreover, this technique will also navigate the search results with the keyboard which will provide a speedy search option to users.

For the year 2008, Yahoo! and Ask.com came out with the Top Ten Searches. Yahoo and Ask.com, both released the hottest searches for the year as per their search engines. At Yahoo! entertainment dominated the chart, while Ask.com’s top ten list seems little insignificant.

Below is the top ten list of Yahoo!:

1. Britney Spears
2. WWE (World Wrestling Entertainment)
3. Barack Obama

It has been officially announced by Google that Gmail 2.0 is now available for the Mobile Launcher. The version supports J2ME and BlackBerry phones!

It is available in 35 languages:

Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (UK), English (US), Estonian, Finnish, French, German, Greek, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnamese.

According to the Official Google Mobile Blog:

People use the Gmail client on their mobile phone all the time. Because of this, they are always looking for ways to make it faster, more robust and easier to use.

Microsoft adCenter has launched new updates to assist the webmasters and users in the best way possible. The features include:

• Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
• Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
• User Management: if previously you were only able to have one user, now you can create multiple account users
• Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

adCenter Blog has officially announced that they will be soon coming out with an update, much to the delight of webmasters all over the world. The announcement was as follows :

“All of these improvements have been made with you in mind, and now, with the Fall Upgrade, we are happy to give you more. Here’s a sneak peek into some of the improvements we are making this fall to…

• Give you more control and flexibility to manage the delivery of your ads and keywords
• Provide you with clearer, more accessible editorial information to help improve your productivity
• Help you boost the performance of your Content Ads (note: U.S. customers only)”

According to the MSN Virtual Earth Blog, Ask.com has thrown out its mapping platform for Ask Maps and is now using Microsoft Virtual Earth as its new platform.

Ask.com is using Microsoft Virtual Earth for Ask Maps, Ask City (search for Businesses, Events and Movies per US City) and their Web Search including the Bird’s Eye view. The new integration is as of now visible in the United States only. However, speculations are that other countries such as Japan, Spain, France, Germany, Italy, the Netherlands and the UK that are still running the Ask Maps in the Beta phase will be reverting to the new platform very soon.

Yahoo! has announced, the completion of formalities for its multi-year advertising deal with the retail-king Walmart. The new deal will enable Walmart to use Yahoo’s advertising platform and simultaneously, Yahoo! will be become the sole platform for the online display of Walmart’s advertisements and inventory.

As per the new deal, Yahoo! will use its existing abundance of leading brand advertisers for Walmart, as its primary marketing and sales channel for its video display and advertising. Through the use of Yahoo’s AMP (Advertising Management Program), Yahoo! has also taken the responsibility for Walmart’s ad pricing, targeting, delivery and reporting. This would mark Walmart as another addition to Yahoo’s AMP. In a related AMP news, Yahoo! has also announced its multi-year Global Partnership with Havas Digital, where Havas too, will be borrowing heavily on Yahoo’s AMP.

Google and Yahoo! have finally done it. Yahoo Inc and Google have announced a non-exclusive advertising agreement. Yahoo! Press Releases give out the details of the partnership and also state that Panama will be functioning just the same. Yahoo! shares still dropped Friday in spite of this good news. Henry Blodgett from Silicon Valley Insider thinks the deal is very good for Yahoo, even better than the strange “wacky chop-shop plan Microsoft proposed” that has now died.

More at Yahoo! Finance

Yahoo! Press Release:

Agreement Advances Yahoo!’s Open Strategy; Enhances Ability to
Compete in Converging Search and Display Marketplace