Search marketing beyond the search engines | Search Optimization Marketing (SOM)

T: 1-714-556-8633

Archive for the 'Keyword Selection' Category

Search Optimization Marketing Long Tail

Friday, April 13th, 2007

Keyword Selection for: Search Engine Optimization | Search Optimization Marketing | Pay Per Click

“Long Tail” is the distribution of highly searched terms followed by a long “tail” of less frequently searched terms. While each term in the tail may not be searched in significant numbers the total of the numbers can be worth targeting as a group.

 I believe that in search optimization marketing using a large number of targeted terms has the overall cumulative value of a few high volume search terms with much less competition to get well placed.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.