Matt Cutts had a recent three-part post that has been subject of much controversy. At the center of this controversy lies Matt Cutt’s appeal to report webmsters involved in buying links as spammers.

The series of posts began with this,(http://www.mattcutts.com/blog/hidden-links/ ) in which he equated paid links to hidden links, both seen as unethical acts to boost page rank. In this second post(http://www.mattcutts.com/blog/by-the-way-2/ ), he targeted sponsored themes which became acts suspicious motive too. In the last post (http://www.mattcutts.com/blog/how-to-report-paid-links/ ), he asked webmasters to report paid links in the authenticated spam report form at Google’s webmaster console. Information regarding the following were to be  provided in the report: