Search Optimization Marketing » Live http://www.search-optimization.com/blog Search marketing beyond the search engines | Search Optimization Marketing (SOM) Mon, 22 Mar 2010 09:35:06 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Microsoft Is Testing ‘Kumo’ Search Service http://www.search-optimization.com/blog/live/microsoft-testing-kumo-search-service/ http://www.search-optimization.com/blog/live/microsoft-testing-kumo-search-service/#comments Wed, 04 Mar 2009 08:23:14 +0000 admin http://www.search-optimization.com/blog/?p=328

There are speculations that Microsoft is testing Kumo.com among its staff members for feedback. Kumo is a new test program of Microsoft.

According to Kip Kniskern of Liveside.net, Kumo is due for some extremely vital changes, however, it is not confirmed what are those changes!

Towards the end of last year, Liveside.net gave a deeper insight on Kumo being the successor of Microsoft’s Live Search.

Below is the memo that search executive Satya Nadella just sent to his employees :

From: Satya Nadella

Sent: Monday, March 02, 2009 4:18 PM

To: Microsoft – All Employees (QBDG)

Subject: Announcement: Internal Search Test Experience

The Search team needs you. We’ve been working hard to improve our search service and want to share the progress we are making with you. We are launching a new test program called kumo.com for employees to try and provide feedback. Kumo.com exists only inside the corporate network, and in order to get enough feedback we will be redirecting internal live.com traffic over to the test site in the coming days. Kumo is the codename we have chosen for the internal test.

In spite of the progress made by search engines, 40 percent of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46 percent of search sessions are longer than 20 minutes. These and many other learnings suggest that customers often don’t find what they need from search today.

We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks. During the test, features will vary by country, but you’ll see results organized in a way that saves you more time. An explorer pane on the left side of results pages will give you access to tools that help you with your tasks. Other features like single session history and hover preview help accomplish more in search sessions.

Your Next Search…
To get started, visit kumo.com or click one of the samples below to see how it’s possible to find the right results more easily:

You can also set your search defaults to test site using the instructions here.

Your Feedback is Critical

As employees, you are some of our most informed users and our toughest critics, and we highly value your input and feedback to help us build a better service. You have been an important voice in our efforts, and the feedback you’ve sent us since the company meeting has been amazing.

When you visit kumo.com, at the bottom right corner of the each page you’ll see a feedback badge. We ask that each time you use the test site, click the feedback badge and take a moment to answer four quick and simple questions. Feel free to reach out to give us extra feedback directly on our blog and by mailing (an internal alias). For answers to common questions make sure to see our FAQ.

We are committed to rapid innovation and improvement. Please give the test site a try, rate the results and let us know what you think.

- Satya

]]> http://www.search-optimization.com/blog/live/microsoft-testing-kumo-search-service/feed/ 1 Live Search’s “Optimizing Your Very Large Site For Search” Series http://www.search-optimization.com/blog/live/live-searchs-optimizing-your-very-large-site-for-search-series/ http://www.search-optimization.com/blog/live/live-searchs-optimizing-your-very-large-site-for-search-series/#comments Thu, 19 Feb 2009 12:13:29 +0000 admin http://www.search-optimization.com/blog/?p=307

The official blog of the Live Search team has been talking about “Optimizing your very large site for search.” Well, it is a series decked with four key aspects that a site should have to raise its relevance and coverage. Following are the four aspects:

Part 1
We started by focusing on reducing the surface area of your site by removing and canonicalizing your URLs. Reducing URLs that are redundant or unnecessary will make room for the ones that are. This post offers some practical suggestions on how to make fewer URLs a reality.

Part 2
After removing redundant URLs, we focused on the need to optimize for crawl by ensuring you are compressing your site and telling us which content is new or recently updated. This helps us focus on crawling the latest and greatest content.

Part 3
The third post is all about producing content in a way that ensures it is crawled. Despite improvements in Silverlight and Flash, it is still difficult for us to ensure all of your content makes it into the index. This post offers some suggested workarounds and advice when using these advanced technologies.

Part 4
To wrap things up, we look at content from a big site perspective and offer some suggested content management strategies for ensuring your site’s rapid growth doesn’t hinder the ability of your content to be accessible to users and, as a result, suffer in ranking

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