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Archive for the 'Pay-Per-Click' Category

Holistic Search Marketing and Pay-Per-Click (PPC)

Thursday, March 27th, 2008

Holistic Search Marketing:

A business is only as good as its marketing strategy. Key Performance Indicators (KPI) is essential for a business to thrive in the online environment. These indicators can be categorized into ‘Online Indicators’ and ‘Offline Indicators.’ A few online indicators can be:

  1. Visits: A well structured and maintained website will be visited more often by potential customers. The rates of visits on the web page contribute to the success rate of the online endeavor.

Holistic Approach to Natural SEO for Synergy

Thursday, March 27th, 2008

A natural search optimized website will be more trustworthy to a user than a PPC (pay-per-click) advertisement, thus increasing the ROI (return-on-investment) on the website. Although, optimizing the web pages to a natural SEO takes significant amount of time, still, the ROI and the rewards reaped through this process are extremely satisfactory. It is like paid advertising vs. public relations. The best part is about 70% of the traffic from the search results is free, Google gives these valuable clicks away at no charge. 

There are a couple of factors that work in tandem to make a website more presentable to the visitor and helps boost the page rankings in major SERP:

Google’s Video Ad Formats: Now With More Features

Tuesday, May 29th, 2007
Video ads produce a dramatic increase in results.
Google adSense Blogspot announces the launch of more formats for Google Video Ads.
 
The three new members of Google adSense click-to-play video ads include:
·       the 728×90 Leaderboard,
·       the 120×600 Skyscraper, and
·       the 160×600 Wide Skyscraper.
Explaining the new format Sandra Tsui - AdSense Publisher Support said, " users will see a play button on these three ad formats when a video ad is available - this play button will appear on the right side of the Leaderboard and in the upper half of the Skyscraper formats. Once a user clicks the play button, the video ad will begin to play within the ad unit."
 
The format was launched after commemorating a year of Video Ads

AdWords’ Latest: Negative Keywords Tool

Wednesday, May 23rd, 2007
Google Adwords now has the Negative Keywords tool. Listed below are the features of the Negative keyword tool, they include:
 
  • Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Site-related keyword searching is available for a limited number of languages.)
  • Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword search volume, search volume trends, cost, and predicted ad position.

Microsoft Adcenter Accreditation

Thursday, May 17th, 2007
AdCenterEU at Webmasterworld confirms that Microsoft too will soon be launching an Accreditation Plan for adCenter advertisers.
The adCenterEU rep said "Thanks for your interest in the adCenter accreditation scheme.
We are working on one right now and hope to have the program out to our customers in the US by late summer. Keep an eye on the adCenter Blog for more information as and when we have it. "
 
The Microsoft forum too affirms the accreditation program. Yahoo! and Google Inc already have their accrediation programs called "Search Marketing ambassador" and "AdWords Qualified individual."

Microsoft AdCenter Further Improves Its Ad Relevancy

Thursday, April 19th, 2007

The basic system remains the same despite these enhancements. The enhancements are:

    *  Assessing the content of the ad and landing page in relation to the user’s likely intent.
    * Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to
       both the landing page and the user’s search query.
    * Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
    * Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.

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