Twitter Promoted Accounts appear as Part of Who to follow, Twitter’s account recommendations. Promoted Accounts highlight the advertiser’s Twitter account to users based on what Twitter thinks they will find interesting. Twitter does this by looking at your account activity and your Twitter followers to identify similar likes and people on Twitter.

Twitter’s Promoted Tweets>> Twitter Promoted Trends>> Twitter Promoted Accounts>>

Call Gerry Grant at Search-Optimization.com to get your Twitter Advertising set up. 714.865.0222

Twitter’s Promoted Trends

Twitter’s Promoted Trends is another form of paid advertising on Twitter. Twitter advertisers can be associated with a Trend related to their business. When the Twitter user clicks a Twitter Trend they are go to a conversation thread that has the advertisers Promoted Tweets pegged to the top. Of course it is clearly marked as Promoted by the Twitter advertiser. Pricing for Twitter’s Promoted Trends is based on a Cost-Per-Engagement (CPE). The advertiser only pays if a user Retweets, clicks, replies or makes it a favorite.

Twitter’s Promoted Tweets>> Twitter Promoted Trends>> Twitter Promoted Accounts>>

Google AdWords Mandates Reporting and Transparency for Pay-Per-Click (PPC) Managers

Starting in February Google Pay-Per-Click (PPC) management companies will be required to fully disclose the amount spent on AdWords. Search-Optimization.com will not need to change as we have had this policy since the days of GoTo PPC.

For the advertiser who hires a PPC management company they will now know how much was paid as PPC management fees and how much went into the Google AdWords PPC program. If you are an advertiser you should start receiving this break-out of hard costs. If the agency does not furnish this it is time to shop for a new company that does. I suggest advertisers ask for an accounting of 2010 costs.

Holistic Search Marketing:

A business is only as good as its marketing strategy. Key Performance Indicators (KPI) is essential for a business to thrive in the online environment. These indicators can be categorized into ‘Online Indicators’ and ‘Offline Indicators.’ A few online indicators can be:

1. Visits: A well structured and maintained website will be visited more often by potential customers. The rates of visits on the web page contribute to the success rate of the online endeavor.

A natural search optimized website will be more trustworthy to a user than a PPC (pay-per-click) advertisement, thus increasing the ROI (return-on-investment) on the website. Although, optimizing the web pages to a natural SEO takes significant amount of time, still, the ROI and the rewards reaped through this process are extremely satisfactory. It is like paid advertising vs. public relations. The best part is about 70% of the traffic from the search results is free, Google gives these valuable clicks away at no charge. 

• Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Site-related keyword searching is available for a limited number of languages.)
• Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword search volume, search volume trends, cost, and predicted ad position.

The basic system remains the same despite these enhancements. The enhancements are:

    *  Assessing the content of the ad and landing page in relation to the user’s likely intent.
    * Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to
       both the landing page and the user’s search query.
    * Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
    * Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.