In an interview with Eric Enge at the Search Marketing Expo Advanced, Matt Cutts, the Head of Google Webspam Team, spoke about link building and gave his views on the same. Matt Cutts stressed on the fact that the best links are those that are original research and provide value to readers for example, in the form of a Firefox extension. Moreover, he also expressed his concern over too many reciprocal links. Here are some excerpts from the interview with Eric Enge:

Eric Enge: So, what I’d like you to start with, Matt, is just an overview of your thoughts of what the approach should be. And then, we can get into some more detailed stuff.

To enhance user trust and experience, Google Analytics has recently enabled sharing of Google Analytical Data. The improvement is primarily directed towards providing transparency, choice and improved product experience. This feature will not affect a user’s account in any ways, without the approval of the user for individual product and services.

Google Analytics Data Sharing Program

According Webmaster world, Google is allowing other Webmasters (who could also be your competitors) to damage your site and destroy its online credibility. It is a harsh reality that these days many Webmasters deploy dirty trade tricks to defame a competitive website. This is also known as ‘Google Bowling’. Some of the most common deceitful tactics employed these days are:

1. Spam: A competing Webmaster can use scam script that will leave your site’s URL in thousands of blog comments and forums. This would make the Google spiders believe that you are spamming those sites. This will greatly affect your ranking and credibility as well.

According to a recent announcement, Yahoo! Inc has stepped up its efforts towards the sales of graphical and premium advertisements by revealing the details of its new Advertising Management Platform or AMP. The project that is still in the developmental stages will enable Yahoo’s publishing partners to place advertisements on their own sites, as well as on Yahoo!. Advertisers will also have the opportunity to advertise on the websites that are rapidly associating themselves with Yahoo’s growing network. They will be able to focus their advertisements by demographic and geographic targeting and user’s online behavior.

A natural search optimized website will be more trustworthy to a user than a PPC (pay-per-click) advertisement, thus increasing the ROI (return-on-investment) on the website. Although, optimizing the web pages to a natural SEO takes significant amount of time, still, the ROI and the rewards reaped through this process are extremely satisfactory. It is like paid advertising vs. public relations. The best part is about 70% of the traffic from the search results is free, Google gives these valuable clicks away at no charge. 

There are a couple of factors that work in tandem to make a website more presentable to the visitor and helps boost the page rankings in major SERP:

• Scan harddisk to generate sitemaps from local files

• Improve the visibility of your URLs on Google

Search-Optimization.com | Orange County Search Engine Optimization

• Keywords in the title tag
• Targeted keywords in the body tag
• Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.
• Using keywords in bold or strong tags - slight effect
• Keywords in image file names