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Tuesday, May 29th, 2007
As seen on Blogoscoped, "The next big thing for image search would be the ability to search based on visual concepts, such as a picture of a house on a mountain with a river in front of it."
In a discussion with Radhika Malpani, Google’s Senior Staff Software Engineer, it was announced that, as for now, images can be searched on three basis, which include:
1. show everything (the default old search)
2. show faces
3. show news images
On being asked why Google Image went back to its old version after adopting a new look, Malpani answered, "Google is always working to improve search. Any changes we make focus on improving the experience for our users. In this particular case, users did not find the user experience in this experiment as helpful as the previous experience, and so we decided to end the experimental user interface. ".
It should be noted that Google isn’t the first with this servicem as Exalead launched this service on 23rd April, 2007.
Posted in Search Engine Optimization | 1 Comment »
Wednesday, May 23rd, 2007
A recent article in a seo blog mentions research by German Company, which has necessary pointers to ensure High Google Rankings. The Company came up with the list after doing a random study on 10,000 keywords.
Old-timer Webmasters will be familiar with most of them:
- Keywords in the title tag
- Targeted keywords in the body tag
- Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.
- Using keywords in bold or strong tags - slight effect
- Keywords in image file names
Posted in Search Engine Optimization | No Comments »
Tuesday, May 22nd, 2007
Google made changes in their UI by adding more indexes and entities to make work of the users easy.
“New dynamically generated navigation links have been added above the search results to suggest additional information that is relevant to a user’s query. For example, a search for “python” will now generate links to Google Blog Search(TM), Google Book Search(TM), Google Groups(TM), and Google Code(TM), to let the user know, there is additional information on his or her query in each of those areas. As a result, users can find a wider array of information on their topic, including data types they might not have initially considered.”
More options in navigation tab include other Google services like books, Documents, groups etc. All in all, query results will be more comprehensive with more options for you to pick most apt one.
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Tuesday, May 22nd, 2007
“Google’s homepage and a number of applications have also been updated with a new navigation bar to provide easier access to popular Google products. Now, instead of having links above the Google.com homepage search box, users will see a navigation bar on the top left side of the page with various Google search properties and popular products including Gmail(TM), Google Calendar(TM), Google Docs & Spreadsheets(TM), and Picasa Web Albums(TM).”
Users can now revel and learn more from the array of results available through Google.
Posted in Search Engine Optimization | 40 Comments »
Thursday, May 17th, 2007
"Our focus has always been making our users’ search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction."
"Google has continued to concentrate on improving the quality of search," said Udi Manber, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results …. which is our primary goal."
Google also announced a version of their Google Experimental which will be available on Google labs.
Google has an Orange County search engine optimization office.
Posted in Search Engine Optimization | 4 Comments »
Monday, May 14th, 2007
Orange County Search Engine Optimization | Search-Optimization.com | Using online video marketing.
Topic: Can viral video clips drive targeted traffic to your web site?
Over one hundred million videos are watched on YouTube each day. What impact does creating and promoting online videos have on a company?
A research website, Marketing Experiments, implemented a controlled test to answer this question. They created 28 videos 15 seconds and up to 8 minutes in length with a 3-5 second message at the end containing a URL to a website that might be relevant or interesting to the viewer. They created videos that were “amateurish” with personal blog information and comedy the main subject. The videos are now generating over 300,000 views each month.
Important Search Optimization Tips
Posted in Search Engine Optimization | 2 Comments »
Friday, May 4th, 2007
Microsoft has gone on the full offensive in their attack to purchase Yahoo!. According to a recent press release this made Yahoo! shares jump 17.96% making me very happy since I own Yahoo stock. Yahoo!’s current market cap is $44.41 billion, wait it just went up to $44.60 billion. Some think Yahoo! will sell at over $50 billion.
This would be good for Internet users if the culture of Microsoft does not overwhelm Yahoo!’s. I think that Yahoo is a better company than Google and has a much wider range of services. Statistics show that users spend much more time on a Yahoo! site than on Google.
Posted in Search Engine Optimization | No Comments »
Monday, April 16th, 2007
Search optimization marketing with SEO is now easier as Google adds a new way to communicate to Google about their site map. Now just specify a line that is the site map in the robots.txt file and all search engines will be able to locate it. Vanessa Fox with Google still suggests that the site map is submitted to Google to help identify any errors that it might contain.
Posted in Search Engine Optimization, Search Optimization, Search Optimization News | 15 Comments »
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