What we think about “Inbound Links” that these help in generating massive traffic to websites in some what true. In a recent post at the official Google Webmaster Central Blog, Google has come up with pros and cons of Inbound Links. Know more of it, while going through what Google has to say on this:

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc.

adCenter Blog has officially announced that they will be soon coming out with an update, much to the delight of webmasters all over the world. The announcement was as follows :

“All of these improvements have been made with you in mind, and now, with the Fall Upgrade, we are happy to give you more. Here’s a sneak peek into some of the improvements we are making this fall to…

• Give you more control and flexibility to manage the delivery of your ads and keywords
• Provide you with clearer, more accessible editorial information to help improve your productivity
• Help you boost the performance of your Content Ads (note: U.S. customers only)”

In a recent post at the Official Google Webmaster Central Blog, Jason Morrison of Search Quality Team at Google tells how to control comment spam:

“So, you’ve set up a forum on your site for the first time, or enabled comments on your blog. You carefully craft a post or two, click the submit button, and wait with bated breath for comments to come in.

According to the MSN Virtual Earth Blog, Ask.com has thrown out its mapping platform for Ask Maps and is now using Microsoft Virtual Earth as its new platform.

Ask.com is using Microsoft Virtual Earth for Ask Maps, Ask City (search for Businesses, Events and Movies per US City) and their Web Search including the Bird’s Eye view. The new integration is as of now visible in the United States only. However, speculations are that other countries such as Japan, Spain, France, Germany, Italy, the Netherlands and the UK that are still running the Ask Maps in the Beta phase will be reverting to the new platform very soon.

Google and Yahoo! have encountered a new hurdle in their dominance of the Search Engine world. A European Union Privacy Panel has asked Google and Yahoo! to follow the European Data Protection Rules and shed all collected user data in six months. The fact that both these Search Engines are based outside Europe hasn’t made any difference to the panel report

To enhance user trust and experience, Google Analytics has recently enabled sharing of Google Analytical Data. The improvement is primarily directed towards providing transparency, choice and improved product experience. This feature will not affect a user’s account in any ways, without the approval of the user for individual product and services.

Google Analytics Data Sharing Program

According Webmaster world, Google is allowing other Webmasters (who could also be your competitors) to damage your site and destroy its online credibility. It is a harsh reality that these days many Webmasters deploy dirty trade tricks to defame a competitive website. This is also known as ‘Google Bowling’. Some of the most common deceitful tactics employed these days are:

1. Spam: A competing Webmaster can use scam script that will leave your site’s URL in thousands of blog comments and forums. This would make the Google spiders believe that you are spamming those sites. This will greatly affect your ranking and credibility as well.

According to a recent announcement, Yahoo! Inc has stepped up its efforts towards the sales of graphical and premium advertisements by revealing the details of its new Advertising Management Platform or AMP. The project that is still in the developmental stages will enable Yahoo’s publishing partners to place advertisements on their own sites, as well as on Yahoo!. Advertisers will also have the opportunity to advertise on the websites that are rapidly associating themselves with Yahoo’s growing network. They will be able to focus their advertisements by demographic and geographic targeting and user’s online behavior.

SMX or search marketing expo which is going to be held from April 22nd to April 23rd 2007  is intended for experienced online search marketers keen on learning the power of user engagement. The expo would include high level sessions aimed at refining the marketers to the  continually growing world of online searches. This event would be a collection of affluent members of search marketing who would be able to share and learn in their native language of online marketing.

Holistic Search Marketing:

A business is only as good as its marketing strategy. Key Performance Indicators (KPI) is essential for a business to thrive in the online environment. These indicators can be categorized into ‘Online Indicators’ and ‘Offline Indicators.’ A few online indicators can be:

1. Visits: A well structured and maintained website will be visited more often by potential customers. The rates of visits on the web page contribute to the success rate of the online endeavor.