Google buys DoubleClick
Monday, April 16th, 2007DoubleClick has been purchased for $3.1 billion by Google causing a lot of discussion in the forums on what this all means. I remember when DoubleClick was originally an ad agency that embraced the Internet. It is great to see them get so richly rewarded over agencies that refused to adapt. This is a great purchase for Google if they handle the transition properly, with stock values so high Google is smart to broaden their business by adding supporting companies that are relevant to their core strengths.
