Archive for the 'Search Optimization' Category
Wednesday, June 20th, 2007
In 1995, two Stanford students, Jerry Yang and Divia Filo co-founded Yahoo! which has slowly become the second most popular search engine in the world.
Terry Semel now assumes Yahoo! Chairman’s duties. Many reported about public and investor’s displeasure with ex-CEO Terry Semel’s. BBC says the reason for why Terry Semel had to leave was due to Yahoo’s poor performance: "When the first internet bubble burst they made what seemed to be the next clever move - hiring Terry Semel, the co-chief executive of old-media giant Warner. The man understood content, Hollywood, audiences - and was supposed to take Yahoo to the next level. Mr Semel quickly proceeded to turn Yahoo into a media and content company fit for the internet age. On paper (or the computer screen) it seemed to be a great strategy. There was just one hitch: Yahoo’s problem was not the lack of content. Terry Semel tried to turn Yahoo into a media company. Rather, it was the fact that Yahoo failed to focus on its core business: helping web users to find information. While Mr Semel accumulated content, Yahoo’s website got ever more cluttered and difficult to navigate, and the quality of its search engine fell well behind that of archrival Google. This is the main reason for Yahoo’s underperformance: Google’s search results made Yahoo’s endless lists of sorted results somewhat irrelevant”.
Looking optimistic, Yang says, “The time for me is right. The time is now. The Internet is still young, the opportunities ahead are tremendous, and I’m ready to rally our nearly 12,000 Yahoos around the world to help seize them.”
Jerry Yang, 38 years old, was born in Taipei, Taiwan but moved to California in the US when he was 10.
Posted in Search Optimization | 249 Comments »
Wednesday, June 13th, 2007
Google Street View works and Google Maps has opened up a whole new world that was only available to spy agencies like the CIA. The latest Google feature is Google Maps Street View. While some are concerned about privacy marketing professionals are very excited about the ability to bring relevant information to people on the Internet. Here is a cute video on how Google Street View works.
Search Engine Optimization Workshop | Orange County California
Click the bottom > to play.
Posted in Search Optimization | 9 Comments »
Tuesday, June 5th, 2007
Yahoo! has just launched ‘quality – based pricing’ which will ‘enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers’.
The announcement enunciates ‘quality-based’ pricing as:
- Essentially, it assesses the quality of a publisher’s traffic based upon the publisher’s ability to deliver more interested, high-value potential customers to Yahoo!’s advertisers. A few of the factors considered by quality-based pricing include publisher conversion rates, traffic source and implementation type. Depending on the quality of a given publisher’s traffic, the cost of an advertiser’s click can be automatically discounted by a certain percentage.
Posted in Search Optimization | 1 Comment »
Tuesday, June 5th, 2007
According to a Yahoo! Press release, it will provide free, open access to the "Panama" search marketing APIs through the launch of the Commercial API Program.
"Now advertisers, developers and commercial partners will be able to build upon Yahoo!’s search marketing technologies or create new search marketing tools and apps more easily. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!’s APIs for their clients."
Commercial API has three levels of partnership:
- Basic - Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.
Posted in Search Optimization | 2 Comments »
Tuesday, May 22nd, 2007
Imagine Live search is similar to the working functions of Ask, Yahoo and SearchMash. A user at LiveSide comments, "Naturally, though, Google will get all the press, MS will be labelled a copycat" while another says "I actually like the ‘Imagine’ Live Search test layout waaaay better".
Layouts can be seen at Search Engine Land () .
Posted in Search Optimization | No Comments »
Tuesday, May 1st, 2007
Yahoo! has announced that it is purchasing the remaining equity in one of the largest emerging online advertising exchanges Right Media for $680 million. Yahoo! first became involved with Right Media when it purchased 20% of the company in October 2006.
With the two largest search engines buying online ad agencies a number of conflict issues are raised by these purchases. If a client uses Right Media will they be advised to use Google for additional advertising or just Yahoo? This does open up a number of opportunities for the advertisers.
Posted in Search Optimization | 3 Comments »
Thursday, April 19th, 2007
While getting the pages of a site remains relatively easy, removing indexed pages from search has remained a tougher task. There is a post at Googleblogs which explains how to do exactly that. There are helpful instructions on how to remove individual URLs, a directory, entire site and cached copies too. For example, you can remove your entire site as follows:
Posted in Search Optimization | 133 Comments »
Tuesday, April 17th, 2007
Google has entered into an agreement with Clear Channel to sell 30 second ads on a network of 675 stations owned by the latter. What seems to be win-win agreement for both, Google gains national coverage for its advertisers. It can also target specific audiences with time and geographic accuracy. For Clear Channel, this means an extra source of revenue.
According to John Hogan, chief executive officer, Clear Channel Radio, “This is a true win-win. Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers.”
Posted in Search Optimization | 1 Comment »
Monday, April 16th, 2007
Search optimization marketing with SEO is now easier as Google adds a new way to communicate to Google about their site map. Now just specify a line that is the site map in the robots.txt file and all search engines will be able to locate it. Vanessa Fox with Google still suggests that the site map is submitted to Google to help identify any errors that it might contain.
Posted in Search Engine Optimization, Search Optimization, Search Optimization News | 15 Comments »
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