Social media marketing is the art of bridging up the communication gap with your consumers. Writing compelling content and using different tools can speed up your process of getting more fans following over the social media networking sites but, is this marketing technique helping you in gaining the desired credibility level in the market?

If your audience feels that whatever you said is not credible, it won’t really matter how well you said it, your motive will not be fulfilled. Most of the small businesses find it difficult to get a credible position in the market. A small fan base to support the brand via word of mouth or no brand recognition will make the small business owner feel that the efforts made are simply a waste.

Spheres of influence play a crucial role in judging your credibility in the market. Supposedly, you sell computer accessories, the best platform for you will be selling them at the Apple Store. There are as such no restrictions to go for a leading brand only and you can also introduce your separate line of products in the market. But, marketing yourself with trusted brands and sources will provide you a strong form of credibility and will influence the consumer’s purchase decision also.

Social Media marketing also works on the similar concept. Whatever you claim on Twitter will be more acceptable to consumers in comparison to what they will get to hear from a third-party source. There are many firms that conduct unbiased surveys and review companies. The survey results of these trusted sources can indirectly appear to be convincing to your consumers.

In case you want to tell your consumers about a new product or service, gaining the endorsement of a prominent critic or brand can prove to be a good option for you. While you are opting for a third party source, you should know that you will not have the same control on your message.

“A good advertising kills a bad product faster”.

Always remember this when you are considering to take the leverage of social media.

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The recent Google AdWords blog is talking about the introduction of AdWords interface section that will make it easier for advertisers to add and track the conversions for search ads. The new interface has sections for code, conversions and webpages.

Conversion Page

It will show the conversions that are being tracked by you.

Webpages

You will get the report of the pages for which you are receiving conversions on webpages.

Code

The code that is supposed to be added to webpages will be received on this page.

Microsoft will be saying good-bye to MSNBot1.1 that will be replaced by the next bot: 2.0B. The team has said that new development will enable Bing to gather better information from a bigger number of websites that Microsoft indexes across the globe.

Here’s an extract about the new replacement from the Bing Community Blog:

“As MSNBot 2.0b enters full-scale production, the time has come to retire our previous generation bot, MSNBot 1.1. By the end of the first week in November, you will no longer see the following user agent in your referrer logs:

msnbot/1.1 (+http://search.msn.com/msnbot.htm)

The only Bing user agent you will see in your logs from this point forward will be this, our new bot:
msnbot/2.0b (+http://search.msn.com/msnbot.htm)”

It is said that the new bot will conduct better and richer crawl accordingly.

A couple of days ago, Yahoo has launched “Yahoo My Display Ads”, a self-serve display ad marketplace for ads on Yahoo sites and partner sites.

AdReady, a Seattle-based technology provider powers the ad customization part of the program. Further, Yahoo’s Right Media exchange manages the ad inventory for Yahoo and other partner network sites.

With Yahoo My Display Ads, now advertisers can create and customize their campaigns using over 800 display templates, with a choice to make between Cost-Per-Thousand Impressions or Cost-Per-Click pricing. The ads will be targeted on the basis of geography, audience demographics and channel.

It seems that Yahoo My Display Ads is an extension of a limited program Yahoo and AdReady offered to a large number of Yahoo Small Business Customer in 2008.

“This is an affordable and easily accessible option for the businesses to run their brand and performance campaigns. In this way, they can reach local customers who matter to them the most,” said Joanne Bradford, Senior VP, North America Revenue and Market Development at Yahoo.

From this, it can be said that like Google, Yahoo is looking to convert its search ad business to more lucrative display ads. Even though, Yahoo has been offering display ads since the time of its inception, Yahoo My Display Ads, with the ability to create ads from templates will make it much easier for smaller businesses to enter the display ad market.

After introducing an AdSense feature that lets users to change the font faces of ad units, Google has rolled out an another feature related to the aforementioned feature only. The newly launched feature allows users to change the font size of the text in AdSense ad units. Users are given three options to choose from – small, medium and large.

The Inside AdSense blog puts forward a few important things to be remembered when changing the font size of AdSense ad units. They are:

• Ad titles will be scaled.
• Font size can be applied to the body of the ad.
• There will be a different font size for each format size, browser, font face and OS settings on the user side.
• The font size application will vary as per the space available in the ad units.

Google has also announced that the default font size of all the AdSense units will get converted to “medium” size, which is currently set at “small” size. This move is a response to the publisher feedbacks that said the font size of the text is too small and larger font size helps to improve ad performance.

In order to change the font size of the ad settings, the user needs to go his account’s Ad Display Preference and choose the font size that he/she wants to have. The font size can be changed across across all the AdSense ad units or in a special ad unit only!

Microsoft’s new search engine Bing adds Instant Answers, known as one of the great things about Live Search through which users can get instant answers on shopping, travel and sports. Now, translation is an instant answer on Bing. The search engine has come up with the translation Instant Answers.

If a user wants to get a word or a phrase translated to another language, he/she just needs to type in the word or phrase on the page followed by the language. For example, if you type “have a nice day” and want to get it translated into Portuguese, Bing would returned like the below:

If you want the word or phrase to be translated into English, include accent marks, else you would not get the translated result. Bing’s translation feature seems pretty good for users’ basic Instant Answers!

Recently Microsoft has rolled out two new methods in order to ensure a safe image and video searching experience when using Bing.

The first step taken by Microsoft is that all adult related images and videos will now come from a separate single domain, explicit.bing.net. If the content is served from a different domain, it will allow schools and homes in setting up their own safe filters to block specific images and videos from that domain.

As far as second method is concerned, Microsoft will serve this kind of data in the referrer information, so that people who are already using this method of filtering content can find the filtered information and better filter based on the source information.

There have been reports that Microsoft is spending a lot in advertising to promote its newly unveiled search engine- Bing. The search giant’s ad campaign for Bing took another turn when Microsoft launched a week-long ad campaign for the search engine on The Daily Show. With the new campaign called “Fast Forward” it seems Microsoft is paying for several minutes of commercial time, only to air the 30-second “Fast Forward” in place of several other ads.

The ad which is yet to make available publicly, begins with a Snuggie commercial, but after a few seconds the video, along with audio fast forwards through the Snuggie spot and other commercials. Then audio goes silent and it shows Bing’s message on two slides: “Getting You What You Want Faster / It’s What We’re All About.”

Bing’s “Fast Forward” ad campaign will appear on other cable networks on the following days:

• June 12: CMT’s Top 20 Countdown
• June 14: Nick@Nite’s George Lopez
• June 15: VH1’s Charm School with Ricki Lake
• June 17: MTV’s Real World/Road Rules Challenges: The Duel 2