Recently, Google AdSense for Feeds announced that it will now run its ads using the googleads.g.doubleclick.net clickthrough URL, instead of the old pageads.googlesyndication.com.

Last month, AdSense made this switch last month:

“This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we’ve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change — there haven’t been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it’s not the case that you’re now receiving ‘DoubleClick ads’ instead of ‘Google ads’.”

Reportedly, Google acquired DoubleClick a few years ago in order to have a better access on the display advertising market. It seems that the latest change is a part of that move only.

According to Steve Olechowski, Product Manager for AdSense for feeds, “changing their ad serving to the doubleclick.net domain, AdSense for Feeds is now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile.”

This entry was posted on Tuesday, May 12th, 2009 at 7:02 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.