Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords’ free Conversion Tracking tool and have at least 30 conversions in the last 30 days are eligible or they can use Conversion Optimizer.

“We’re also happy to announce that the Conversion Optimizer is now available to all campaigns using AdWords’ free Conversion Tracking tool that also have at least 30 conversions in the last 30 days. So, if you were previously unable to use the Conversion Optimizer in AdWords, you may now be eligible to use it.”

Conversion Optimizer makes use of the conversion tracking data to optimize ad placement based on the likelihood of conversion, which ensures that the users gain more expertise and effectiveness by saving a lot of time.

“You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids using additional factors that are otherwise unavailable.”
“This includes varying bids by broad match query, user location, and the particular search or content partner sites where the ad is appearing. These extra adjustments enable many advertisers to achieve double-digit percentage increases in conversions while paying the same price or less for each conversion”- Amanda Kelly on the Inside AdWords blog.

This entry was posted on Tuesday, February 3rd, 2009 at 3:45 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.