Google has become open with the prevailing restrictions regarding alcohol and is now allowing AdWords advertisers to bid on beer and champagne. Before this, the advertisers were only allowed to use “wine related terms” while bidding.

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.
For information on how the family status of an ad may affect, please visit Google Adwords Support”

However, when it comes to hard liqueurs, one can not bid on those terms. According to Google, “Hard alcohol and liqueurs are considered Restricted Products and therefore cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).”

This entry was posted on Friday, November 7th, 2008 at 3:14 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.