Google Analytics has launched Urchin 6.5 It includes AdWords integration, as well as improved geo-database functions and more.

According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!”

Urchin, a software-based version, which was acquired by Google. The free Google Analytics was developed from it only. However, Urchin is not free, like the latest one. It costs $2995, runs on your own servers (all the data is kept in-house) and reports up to 1,000 domains.

“Urchin is exclusively licensed through our network of authorized distributors. The software itself, which can be run in demo-mode for up to 30 days, is available at www.urchin.com.” -Google

New features include:

• An improved geo-database functions.
• An improved configuration-manager utility.
• Updated Help Center articles.
• Recognizes the latest browsers and platforms like Chrome and Android.

This entry was posted on Wednesday, February 11th, 2009 at 4:33 am and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.