Google Throwing Paid Keyword Tools Out of Business?
Paid Keyword Tools such as WordTracker and Keyword Discovery have been around for some time and are regarded as some of the most widely used and recommend Keyword Research Tools. However, since the introduction of Search Volume Numbers in Google AdWords Keyword Tool, it seems that Google is about to throw the other keyword tools (especially the paid ones) out of business and might render them altogether useless.
Google AdWords Keyword Tool with ‘ Search Volume Numbers’ indicator:
Google has also taken multiple efforts to deliver the relevance and importance of keywords to Webmasters. For instance, Google had recently updated Google Trends, thus enabling advertisers to easily export Trends data to a .csv file. This helps Webmasters in extracting more information about their website’s performance.
Google Trends:
When Google introduced Search Volume Numbers, Google stated that, “This column shows fluctuations in Google search volume for each keyword over a recent twelve-month period, specific to your targeted country and language. Each bar in the graph is relative to the keyword’s overall performance for the 12-month period. This column shows the month that each keyword received the highest Google search volume within a recent 12-month period, specific to your targeted country and language.”
Running on the same road, WordTracker states that, “Wordtracker periodically compiles a database of over 330 million search terms which is updated on a weekly basis. All search terms are collected from the major metacrawlers - Dogpile and Metacrawler.” Keyword Discovery, another high profile keyword research tool also states that, “Keyword Discovery collects search term data from over 200 search engines world wide. As a result we have the largest keyword database that contains over 36 billion searches.”
The paid keyword tool companies have been able to convey to their customers that, the companies’ data isn’t pouring in from Google. However, even with all the fancy wordings and systematic flow of information, the data these companies have, itself gives a glimpse of Google searches that are conducted everyday around the globe. So the question that arises is that, “Will users leave their paid subscriptions and jump over to Google for its free-of-cost statistical data?”. The answer to this question is user dependent, but common sense would state that, it wouldn’t be wise to pay for such information, when this statistical data is now being provided by Google and that too, absolutely free of cost.
