Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Google Unveils ‘Google Suggest’, the Search Simplifier

Google, via the Official Google Blog has announced the introduction of a new search related feature known as, “Google Suggest”. This new feature is designed to significantly simplify a user’s search experience by providing search suggestions as the query is typed in.

According to Google, “We’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.”

The benefits of Google Suggest:

Help formulate queries: “Instead of just typing [hotels in washington] - did you want [hotels in washington dc] or [hotels in washington state]? Don’t remember that song title or person’s name? Let Google help you search (and yes, I ended up choosing “From This Moment” as our wedding song).”

Google Suggest

Reduce spelling errors: “Since suggestions are spell-corrected using the same “Did you mean?” feature that offers alternative spellings for your query after you search, misspellings and typos can be corrected ahead of time. Instead of wasting your time with a misspelled query like [new yrok times] or [tomorow never dies], search the first time with the correctly-spelled query.”

Google Suggest

Saves keystrokes: “Who wants to spend their time typing [san francisco chronicle] when you can just type in “san f…” and choose the suggestion right away?”

Google Suggest

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