A few days ago it was reported that Google is switching to AJAX to display their search results. When it was all going well, GetClicky.com reported:

“Just know this: a major update that Google is testing has completely broken the ability for any external analytics service like Clicky to determine the search query used by a visitor arriving at your web site. Why would they do such a thing? Who knows. They aren’t talking.”

Clicky is one of Google Analytics competitors. Discussion on this issue is going on at WebmasterWorld and Google Web Search Help forums.

According to the founder of WebmasterWorld, Brett Tabke,

“I honestly don’t think G is shortsighted enough to do something like that system wide. Websites would have little incentive to look to Google for traffic or optimize for Google. The focus would no longer be on Google for optimization. We wouldn’t know what or how to optimize for keywords – optimization would be shots in the dark. Our only options would be to look for other big sources of traffic. On the other hand, we have to respect a websites – even Google’s – opportunity to innovate. I think we have to see what G is doing with the Ajax before passing final judgment on it and it’s intentions. I doubt that it is Googles will to break log analyzers and keyword trackers with this test. I think that is a by-product of whatever Ajax implementation google is currently testing.”

A Google spokesperson in a statement with with SearchEngineLand said:

“We’re continually testing new interfaces and features to enhance the user experience. We are currently experimenting with a javascript enhanced result page because we believe that it may ultimately provide a faster experience for our users. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project.”

This entry was posted on Thursday, February 5th, 2009 at 11:49 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.