Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Search Queries Are Getting Longer- Hitwise

According to the report of Hitwise Data (PDF FILE), a majority (almost 50 percent) search queries are at least three words long, and more than a third are four words long or even longer than that.

Based on the report, it can be said that today, most Internet users are extending their search queries in different search engines. Have a look at the following table, which will give you a deeper insight regarding the same:

In the table, it is shown that 1- and 2- word queries are becoming less common, and 4, 5, up to 8 words queries are becoming more common. This is why, today, most webmasters are concentrating on creating contents based on long search queries.

The Hitwise announcement also stated these words: “Google’s search share held steady at 72% in January. Yahoo also held steady at 17.8%. MSN/Live Search saw a slight drop from the month before, while Ask saw a slight increase.”

One Response to “Search Queries Are Getting Longer- Hitwise”

  1. SearchQueriesAreGettingLonger-Hitwise » SOM Report Says:

    [...] A report from Hitwise Data stated that today Internet users are typing long words in different search engines as a part of their search queries. More… [...]

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