Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Google Webmaster Team Sending Mail Letters?

October 29th, 2008

A certain grapevine was going on that Google’s webmaster trends team is sending certain mail letters to a diverse group of Sitemap users who have always been very active in the forums of Google Webmaster help.

The letters read in the following way:

  • <url>
  • <loc>
  • http://www.google.com/webmasters
  • </loc>
  • <created>
  • 2006-08-04
  • </created>
  • <priority>
  • Help webmasters create great sites.
  • </priority>
  • </url>

letter

Let me tell you that it is a great gesture for everyone! But as such, I am not sure because I don’t have any proof as far as the pictures are concerned.

Malware? We don’t need them!

October 29th, 2008

According to the Official Google Online Security Blog, Google has tried to explain as to what is the significance of the contents that we usually witness while doing Google Search.

“This site may harm your computer”
You may have seen those words in Google search results — but what do they mean? If you click the search result link you get another warning page instead of the website you were expecting. But if the web page was your grandmother’s baking blog, you’re still confused. Surely your grandmother hasn’t been secretly honing her l33t computer hacking skills at night school. Google must have made a mistake and your grandmother’s web page is just fine…

malware

Microsoft AdCenter Fall Update

October 29th, 2008

Microsoft adCenter has launched new updates to assist the webmasters and users in the best way possible. The features include:

Microsoft AdCenter Fall Update

  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

Yahoo! Launches “Geo-targeting” System

October 22nd, 2008

Yahoo! has launched a geo-targeting system for its search ad placement service, in an effort to help search ad campaign managers fine tune campaigns to their target audience.

But, how will it work? Well, the new feature will analyze different search queries of the users, such as their IP addresses and various other information, that determine the users’ location and the genre of ads Yahoo Search will deliver them.

You view the feature once you login to your Yahoo Ad Campaign account. When you select the “geo-targeting” feature tab, it will allow you to select areas like:

Google’s “Back to Basics” Mission

October 22nd, 2008

Great! Google is here to help all webmasters out there. The search engine has come up with an idea to teach all the users the basics of the “Internet world.”

Below is what Google said in a recent post at the Official Google Webmaster Blog:

“Today we’re going back to basics. We’ll be answering the question: What is a website?

…Okay, not exactly. But we will be looking into what a “website” means in the context of Webmaster Tools, what kind of sites you can add to your Webmaster Tools account, and what data you can get from different types of sites.

Google’s ‘First Click Free’ For Subscription-Based Pages

October 20th, 2008

Surfing the web to find out the desired page and what if one page that looks like the desired result, but asks for a log-in? Isn’t it the most frustrating thing for a web user? I think many people don’t want to come across such a page, which asks for money in turn of providing them the information.

But, recently, Google has come up with an idea with a program called “First Click Free”, through which such pages would allow searchers to pass the registration and subscription barriers and publishers would give a free preview of their sites.

“Google Translate” Vanishes Language Barrier

October 15th, 2008

It’s great to know that, now webmasters will be able to access any language, thanks to “Google Translate,” the inevitable tool. In an effort to vanish the language barrier that had always existed in the web world, Google has come up with new tool that translates any language of the content.
Below is what the Official Google Webmaster Central Blog has to say about the issue:

“When webmasters put content out on the web it’s there for the world to see.

Unfortunately, most content on the web is only published in a single language, understandable by only a fraction of the world’s population.

Google’s Guidelines On Inbound Links

October 14th, 2008

What we think about “Inbound Links” that these help in generating massive traffic to websites in some what true. In a recent post at the official Google Webmaster Central Blog, Google has come up with pros and cons of Inbound Links. Know more of it, while going through what Google has to say on this:

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc.

Impending Update for adCenter Blog

October 9th, 2008

adCenter Blog has officially announced that they will be soon coming out with an update, much to the delight of webmasters all over the world. The announcement was as follows :

“All of these improvements have been made with you in mind, and now, with the Fall Upgrade, we are happy to give you more. Here’s a sneak peek into some of the improvements we are making this fall to…

  • Give you more control and flexibility to manage the delivery of your ads and keywords
  • Provide you with clearer, more accessible editorial information to help improve your productivity
  • Help you boost the performance of your Content Ads (note: U.S. customers only)”

Stop Spam Comment To Your Website

October 6th, 2008

In a recent post at the Official Google Webmaster Central Blog, Jason Morrison of Search Quality Team at Google tells how to control comment spam:

“So, you’ve set up a forum on your site for the first time, or enabled comments on your blog. You carefully craft a post or two, click the submit button, and wait with bated breath for comments to come in.

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