Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Sitemap Submission Tools

July 12th, 2007
A multitude of site map tools are present to help you in creating sitemaps in XML, HTML or txt based. Many of them are listed in Google’s Webmaster Tools. Listed below are a few to help you get an insight on which one to choose for your own site.
 
 
PROGRAMS/CODE SNIPPETS
 
- phpSitemapsNG (PHP) is a free to download open source phpSitemapNG composed in php. You can create Google sitemaps in RSS, HTML or txt. This program spiders dynamic files while also scanning the filesystem.
 
- Sitemap_gen.asp is based on a simple script and it automatically creates sitemaps for webservers keeping with rules of the Google Sitemap Protocol (GSP) .
 
- NewtonSoft integrates with ASP.NET 2.0 to generate Google sitemap XML .NET 2.0 is required to download this program.
 
- Google Sitemaps Master is a PHP program through which, webmasters can create, modify and handle their XML files for Google sitemaps.
 
CMS AND OTHER PLUGINS
 
Before downloading Coppermine, you can preview it on Live-Demo. To create a google sitemap, after downloading this software, run the script on your serve.
 
Besides plugins, Loghounds is also a mac developer.
 
LinkScan 11.5 (http://www.musox.com/Downloads/details/id=39.html)
- LinkScan runs on Microsoft Windows, Macintosh OS X and Unix Systems.
 
DrupalModule (http://drupal.org/project/gsitemap)
- Matthew Loar wrote the code for Drupal Module. Its latest, 5.x-1.10 (http://drupal.org/node/142285) was officially launched on May 8, 2007.
 
Plugin for Ravenous (http://ravenous.solidosystems.com/)
- Ravenous is a webserver that operates on Java. Nevertheless, it should be known that it does not use any feature of Java Enterprise Edition standard.
 
DOWNLOADABLE TOOLS
 
Downloadable sitemap generator tools differ for each operating system. Or eg:- You might need Tipue for Windows while a site generator tool like Map-IT Sitemapper $ works on both PCs that run on Windows or Macintosh.
 
Devintelligence SitemapGenerator (Windows) (http://devintelligence.com/sitemapgenerator/)
- To run Devintelligence’s sitemap generator in your PC your system needs Microsoft .NET Framework Version 1.1.
 
GSiteCrawler (Windows) (http://gsitecrawler.com/)
         Currently adaptedby Yahoo! This site generator tool is completely free, all you need is Windows as your operating system. Besides generating a sitemap, gsitecrawler also gives options for HTML sitemap page, RSS feed, Yahoo urllist-file, ROR file and many more.
 
Tipue (Windows) (http://www.tipue.com/)
         The latest version is called Tipue JS 4.2. To collect data it uses XML, RSS or JavaScript.
 
Sorrowmans Sitemap Tools (Windows) (http://www.sorrowman.org/sitemap-tools/)
- Their sitemap tool is called Sitemap Filter v0.2. Their upcoming version seems exciting with features like:
  • Scan harddisk to generate sitemaps from local files

Google Sitemap Submission

July 11th, 2007
A Google sitemap is created with XML format (Extensible Markup Language) which includes a list of URLs (date of last change, modification frequency, and relative priority). Google sitemaps will also give you top queries which pull traffic and how your website is faring in the seach engine result pages. If Google notices some erorrs or problems, your (via your Google account) will be informed.
 
          Given below is an XML code example of what would be required for inclusion for every webpage of your website:
 
<.url><.br> <.loc>http://www.yoursite.com/<./loc>
<.lastmod>2005-07-15
<.changefreq>monthly<./changefreq>
<.priority>0.5<./priority>
<./url>
 
          “In Google’s own words, with Google sitemaps:
 
  • Improve the visibility of your URLs on Google

Yahoo Sitemap Submission

July 11th, 2007
Creating a Yahoo! sitemap is simple. All you need is a Yahoo! i.d., even if you do not use Yahoo mail or any of its other multitude of services, create one now for the sole purpose of submitting your URL to yahoo sitemap. First, begin with creating a file called "urllist.txt" which includes an orderly list of all your URLs. Do keep a check on the size of your folder incase it gets too big use gzip to zip your file. Finally your initial file will now be known as urllist.xml.gz. Yahoo! accepts groups of web feed formats such as RSS 0.9, RSS 1.0 or RSS 2.0 and Atom 0.3.
 
          There is a new online tool, HTTP Headers Viewer which is used at xml-sitemaps.com. Along with Search Engine Bot Simulator and XML Sitemap Validator, HTTP Headers viewer too is gaining popularity. Unlike Google sitemaps which uses an xml format Yahoo! sitemap is composed in text format.
 
          After completing with the creation of your Yahoo! sitemap, click here. After you sign in, submit your URL to "Enter the URL for your feed". After which click on the "Submit Feed" button. And its
done.
 
          Adding a sitemap for your website is the best thing any webmaster can do. It may not guarantee top rankings but you can be assured all your hard work you put into creating your website does not go waste. There is no point if major search engines do not index your website. You can’t rankfro what the search engines can’t find. Mostly, it is for free.
 
Yahoo Site Map Submit and Yahoo Site Map Feed 
http://www.search-optimization.com/yahoo-submit/yahoo-sitemap-feed.htm
 
Want to learn more come to one of our Search Optimization Marketing conferences.
 
  
Visit My Entertainment NewsBuy ar Review and DataGrant Venture Capital News to enjoy more of our web sites.
 
Previous blog on  Yahoo Sitemap Feed and an article on Yahoo Sitemap. Submit.
 
 

Google Webmaster Tools

June 20th, 2007
                                                 
Riona MacNamara, in the official Google Webmaster Central blog writes that Google will be taking into consideration and is very grateful of the feedback webmasters have submitted when asked what changes they expect in Google Webmaster tools.
 
Some of the common changes written by Webmasters include:
 
You want Help to be more discoverable
  • “It’s not as easy as it should be to find the information you’re looking for. You’d like Google to do a better job of surfacing the answers to the most common questions. The browse structure doesn’t make it easy for users to find help, and sometimes search depends on users knowing exactly the right term to search for.

Jerry Yang, New Yahoo! CEO

June 20th, 2007
 
          In 1995, two Stanford students, Jerry Yang and Divia Filo co-founded Yahoo! which has slowly become the second most popular search engine in the world.
 
          Terry Semel now assumes Yahoo! Chairman’s duties. Many reported about public and investor’s displeasure with ex-CEO Terry Semel’s. BBC says the reason for why Terry Semel had to leave was due to Yahoo’s poor performance: "When the first internet bubble burst they made what seemed to be the next clever move – hiring Terry Semel, the co-chief executive of old-media giant Warner. The man understood content, Hollywood, audiences – and was supposed to take Yahoo to the next level. Mr Semel quickly proceeded to turn Yahoo into a media and content company fit for the internet age. On paper (or the computer screen) it seemed to be a great strategy. There was just one hitch: Yahoo’s problem was not the lack of content. Terry Semel tried to turn Yahoo into a media company. Rather, it was the fact that Yahoo failed to focus on its core business: helping web users to find information. While Mr Semel accumulated content, Yahoo’s website got ever more cluttered and difficult to navigate, and the quality of its search engine fell well behind that of archrival Google. This is the main reason for Yahoo’s underperformance: Google’s search results made Yahoo’s endless lists of sorted results somewhat irrelevant”.
 
          Looking optimistic, Yang says, “The time for me is right. The time is now. The Internet is still young, the opportunities ahead are tremendous, and I’m ready to rally our nearly 12,000 Yahoos around the world to help seize them.”
         
          Jerry Yang, 38 years old, was born in Taipei, Taiwan but moved to California in the US when he was 10.
         

Google Maps Street View Video

June 13th, 2007
Google Street View works and Google Maps has opened up a whole new world that was only available to spy agencies like the CIA. The latest Google feature is Google Maps Street View. While some are concerned about privacy marketing professionals are very excited about the ability to bring relevant information to people on the Internet. Here is a cute video on how Google Street View works.

Search Engine Optimization Workshop | Orange County California

Click the bottom > to play.

 

Yahoo Search Marketing Introduces Quality Based Pricing

June 5th, 2007
 
 Yahoo! has just launched ‘quality – based pricing’ which will ‘enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers’.
 
          The announcement enunciates ‘quality-based’ pricing as:
 
  • Essentially, it assesses the quality of a publisher’s traffic based upon the publisher’s ability to deliver more interested, high-value potential customers to Yahoo!’s advertisers. A few of the factors considered by quality-based pricing include publisher conversion rates, traffic source and implementation type. Depending on the quality of a given publisher’s traffic, the cost of an advertiser’s click can be automatically discounted by a certain percentage.

Access Panama Via Latest Commercial API Program

June 5th, 2007
According to a Yahoo! Press release, it will provide free, open access to the "Panama" search marketing APIs through the launch of the Commercial API Program.
 
          "Now advertisers, developers and commercial partners will be able to build upon Yahoo!’s search marketing technologies or create new search marketing tools and apps more easily. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!’s APIs for their clients."
 
          Commercial API has three levels of partnership:
 
  1. Basic – Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.

Google’s Video Ad Formats: Now With More Features

May 29th, 2007
Video ads produce a dramatic increase in results.
Google adSense Blogspot announces the launch of more formats for Google Video Ads.
 
The three new members of Google adSense click-to-play video ads include:
·       the 728×90 Leaderboard,
·       the 120×600 Skyscraper, and
·       the 160×600 Wide Skyscraper.
Explaining the new format Sandra Tsui – AdSense Publisher Support said, " users will see a play button on these three ad formats when a video ad is available – this play button will appear on the right side of the Leaderboard and in the upper half of the Skyscraper formats. Once a user clicks the play button, the video ad will begin to play within the ad unit."
 
The format was launched after commemorating a year of Video Ads

Google Images Search: Specific Search Possible

May 29th, 2007
As seen on Blogoscoped, "The next big thing for image search would be the ability to search based on visual concepts, such as a picture of a house on a mountain with a river in front of it."
 
In a discussion with Radhika Malpani, Google’s Senior Staff Software Engineer, it was announced that, as for now, images can be searched on three basis, which include:
1.    show everything (the default old search)
2.    show faces
3.    show news images
 
On being asked why Google Image went back to its old version after adopting a new look, Malpani answered, "Google is always working to improve search. Any changes we make focus on improving the experience for our users. In this particular case, users did not find the user experience in this experiment as helpful as the previous experience, and so we decided to end the experimental user interface. ".
 
It should be noted that Google isn’t the first with this servicem as Exalead launched this service on 23rd April, 2007.
 

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