May 23rd, 2007
A recent article in a seo blog mentions research by German Company, which has necessary pointers to ensure High Google Rankings. The Company came up with the list after doing a random study on 10,000 keywords.
Old-timer Webmasters will be familiar with most of them:
- Keywords in the title tag
- Targeted keywords in the body tag
- Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.
- Using keywords in bold or strong tags – slight effect
- Keywords in image file names
Posted in Search Engine Optimization | No Comments »
May 23rd, 2007
Google Adwords now has the Negative Keywords tool. Listed below are the features of the Negative keyword tool, they include:
- Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Site-related keyword searching is available for a limited number of languages.)
- Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword search volume, search volume trends, cost, and predicted ad position.
Posted in Pay-Per-Click | 15 Comments »
May 22nd, 2007
Imagine Live search is similar to the working functions of Ask, Yahoo and SearchMash. A user at LiveSide comments, "Naturally, though, Google will get all the press, MS will be labelled a copycat" while another says "I actually like the ‘Imagine’ Live Search test layout waaaay better".
Layouts can be seen at Search Engine Land () .
Posted in Search Optimization | No Comments »
May 22nd, 2007
Google made changes in their UI by adding more indexes and entities to make work of the users easy.
“New dynamically generated navigation links have been added above the search results to suggest additional information that is relevant to a user’s query. For example, a search for “python” will now generate links to Google Blog Search(TM), Google Book Search(TM), Google Groups(TM), and Google Code(TM), to let the user know, there is additional information on his or her query in each of those areas. As a result, users can find a wider array of information on their topic, including data types they might not have initially considered.”
More options in navigation tab include other Google services like books, Documents, groups etc. All in all, query results will be more comprehensive with more options for you to pick most apt one.
Posted in Search Engine Optimization | No Comments »
May 22nd, 2007
“Google’s homepage and a number of applications have also been updated with a new navigation bar to provide easier access to popular Google products. Now, instead of having links above the Google.com homepage search box, users will see a navigation bar on the top left side of the page with various Google search properties and popular products including Gmail(TM), Google Calendar(TM), Google Docs & Spreadsheets(TM), and Picasa Web Albums(TM).”
Users can now revel and learn more from the array of results available through Google.
Posted in Search Engine Optimization | 41 Comments »
May 17th, 2007
The adCenterEU rep said "Thanks for your interest in the adCenter accreditation scheme.
We are working on one right now and hope to have the program out to our customers in the US by late summer. Keep an eye on the adCenter Blog for more information as and when we have it. "
Posted in Pay-Per-Click | 6 Comments »
May 17th, 2007
"Our focus has always been making our users’ search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction."
"Google has continued to concentrate on improving the quality of search," said Udi Manber, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results …. which is our primary goal."
Google also announced a version of their Google Experimental which will be available on Google labs.
Google has an Orange County search engine optimization office.
Posted in Search Engine Optimization | 4 Comments »
May 14th, 2007
Orange County Search Engine Optimization | Search-Optimization.com | Using online video marketing.
Topic: Can viral video clips drive targeted traffic to your web site?
Over one hundred million videos are watched on YouTube each day. What impact does creating and promoting online videos have on a company?
A research website, Marketing Experiments, implemented a controlled test to answer this question. They created 28 videos 15 seconds and up to 8 minutes in length with a 3-5 second message at the end containing a URL to a website that might be relevant or interesting to the viewer. They created videos that were “amateurish” with personal blog information and comedy the main subject. The videos are now generating over 300,000 views each month.
Important Search Optimization Tips
Posted in Search Engine Optimization | 2 Comments »
May 4th, 2007
Microsoft has gone on the full offensive in their attack to purchase Yahoo!. According to a recent press release this made Yahoo! shares jump 17.96% making me very happy since I own Yahoo stock. Yahoo!’s current market cap is $44.41 billion, wait it just went up to $44.60 billion. Some think Yahoo! will sell at over $50 billion.
This would be good for Internet users if the culture of Microsoft does not overwhelm Yahoo!’s. I think that Yahoo is a better company than Google and has a much wider range of services. Statistics show that users spend much more time on a Yahoo! site than on Google.
Posted in Search Engine Optimization | No Comments »
