ABSTRACT:
Search optimization marketing (SOM) is the most effective form of marketing available today. The use of best practices consistently over an extended period of time will achieve maximum results.  For companies to remain competitive, a properly built, professionally-optimized website is a must.

It is imperative that marketing executives insert Search Optimization Marketing best practices into their marketing plans immediately or risk losing market share and brand equity. Effective optimization is an ongoing process—a corporate commitment, really—not just a one-time purchase. Because the stakes are high it is best to consider using an SOM service provider.

Search Optimization Marketing (SOM)

Many online searches do not use a search engine. A person many times just follows links from one article to the other. The links in the blog are a good example. Search Optimization Marketing (SOM), a term that came into use in the mid 1990s, is a comprehensive holistic online marketing approach to making websites, forums, podcasts and other online content easy to search for and find. These marketing efforts are not restricted to just the search engines and even include more traditional marketing efforts that are designed to make locating the desired relevant content easier to find.

The most important aspect of Best Practices for optimizing and, therefore, pushing and pulling visitors to a website is CONTENT, CONTENT, CONTENT. Everything written on the site must be optimized with the appropriately researched keywords.

The reason businesses and websites grow is due to developing and executing a good solid plan. Set goals along a timeline to define your direction. Have a short term and a long term plan––each should have flexibility. Our Best Practices White Paper demonstrates that making changes to a few key elements can increase landing page conversions by 40% or more. With the growth of PPC advertising and email marketing, maximizing conversion rates on campaign landing pages has become a priority for many online marketers.
The Beginning, Middle and End Results

Welcome to Search-Optimization.com’s new blog. While we have been posting information on the Internet since 1994 this is a new format for us. To read some of our past blogs visit our previous blog at Search Engine Marketing – Search Engine Optimization BLOG.