Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Webmasters Update the List for Current Google Data Centers!

June 17th, 2008

Users at the Webmaster World have updated a list of almost all of the Google Data Centers, spread throughout the globe. Here are some of the Google Data Centers from the updated list:

1. 66.249.81.nnn – gfe-bx/bx2/bx3

2. 66.249.83.nnn - gfe-wx/wx2

3. 66.249.93.nnn - gfe-ug/gfe-ug2

4. 72.14.205.nnn - gfe-qb/qb2

5.72.14.207.nnn - gfe-eh/eh2

6.209.85.129.nnn - gfe-fk/fk2/fk3

Here are a few excerpts from that thread:

“Google search can be accessed in several different ways:
There is of course, google.com and all the various country google TLDs.
Next there is the direct IP address. There are several thousand of those, as listed below.

Google Custom Search Engine Business Edition Now with Custom Indexing!

June 17th, 2008

According to the Market Pilgrim, the Google Custom Search Engine Business Edition is now being given a new name and is now also equipped with custom indexing. This service will now be known as Google Site Search. Apart from the new nomenclature, there have been incorporated several new features and upgrades in the new version. These features are:

  • Enhanced index coverage: Comprehensive search results on any website by crawling and indexing more content, even pages deep within a site. It would mean that Google will be looking for and assimilating more content so as to make the Search results even more relevant.

Google Updates ‘Gmail With New Features. Embeds ‘Lab’ Tab in Gmail Settings

June 17th, 2008

News.com reports that, Google is finally making some highly visible changes in Gmail. It has introduced a new ‘Labs’ option for Gmail. The ‘Lab’ option will incorporate 13 new features in Gmail and will be available on a ‘Test’ basis to users worldwide from 6 pm. PDT, Thursday. These features can be enabled and disabled from the Gmail ’settings’ page.

According to Keith Coleman (Gmail product manager), “The idea is you can do whatever you want, get it out to tens of millions of people, and get feedback.”

Some of the possible new features are:

SEO and Social Media Firm HybridSEM Acquired by 360 Enterprises Incorporated!

June 17th, 2008

360 Enterprises Inc. which is the parent company of TextLinkBrokers.com and SponsoredReviews.com has announced, that it has acquired the SEO & Social Media firm HybridSEM.

The owner of HybridSEM, Joe Whyte in a statement said, “Access to 360’s resources allows HybridSEM.com to scale our services from a niche market to a massive market. I am proud and excited to be working with such talented and energetic industry leaders who share the same innovative vision.”

360 Enterprises intend to add HybridSEM’s video marketing, link bait, on-page SEO and social media services to its list of services provided.

Microsoft Launches ‘Preview’ of its Social Bookmarking!

June 3rd, 2008

Microsoft has launced the ‘preview’ version of its new Social Bookmarking service. According to Microsoft’s John Martin, this new service is not fully operational yet and is only available in English for the meantime. This service is available for both MSDN and TechNet. However, even in the ‘preview’ version it will enable the memebers of the community to:

  1. Bookmark any URL on the web.
  2. Apply tags.
  3. Save bookmarks in the new ‘My Bookmarks Tool’.

Shh! Google Merchant Search Launched!

June 3rd, 2008

Google gave an all-new definition to the word ‘Stealth’. According to Search Engine Land, Google while keeping an extremely low profile launched an all-new service called Google Merchant Search. This service is aimed primarily at providing secured loans from financial service providers. Google Merchant Search as of now is in ‘Beta’ mode and is available only on the ‘google.co.uk’ domain. Also, the Merchant Search results aren’t available on all searches.

More information for Google Merchant Search is available at ‘Google Merchant Search FAQs’. Here are some of the most critical facts to know about the Merchant Search:

Google Gets ‘Bigger & Better’. 200,000 Servers & Counting!

June 3rd, 2008

According to news.com, Google Fellow Jeff Dean, at the Google I/O Conference took the opportunity to lift the veil of secrecy surrounding Google Data Centers and gave an enlightening sneak peak into Google data center operations. Google has 36 data centers across the globe. Google keeps 40 servers in each rack, where Google has 150 racks per data center. Google never really reveals its server arsenal, but Jeff can safely and logically assume that with 150 racks per data center, it would be anywhere in the vicinity of more than 200,000 servers and increasing.

An Experiment to Improve Clickthrough Rates in SERPs- An Update

May 28th, 2008

These days, the only word that is on every Webmaster’s lips is ‘Ranking’. The importance of ranking has been realized and people are striving to improve their website rankings in SERPs (Search Engine Result Pages) now more than ever. Various methods and techniques are currently in use in an effort to optimize their websites for improved rankings. Recently, an experiment has been carried out by Tom Nash   with the same criteria in mind. He is a software architect who likes to tinker and experiment with technology and methodologies. His aim is to learn and explore new ways to accomplish the sole goal of improving website rankings. Now, Tim has come out with the preliminary results of his experiment and he clearly states that this endeavor is only intended to improve the ratings and nothing beyond that. His experiment includes two of his clients’ websites. Both these websites are from UK and only clickthroughs from google.co.uk and not.com were monitored for the results. Let’s see what the results have been so far:

Linkbait Strikes Again! Matt Cutts Speaks Out!

May 28th, 2008

Earlier this month, the worst case of linkbaiting reared its ugly head that took the Internet demi-gods by surprise and created a controversy of mammoth proportions. There was a story (fake one) that was posted on a website with the title, ‘13 Year Old Steals Dad’s Credit Card to Buy Hookers’. A local news station somehow picked up this story and the story spread like wildfire, with reputed national television news networks picking up the story as well. It was also distributed by numerous social activity websites. Due to the ferocity of the publicity, the website from where the story originated, was able to gather over 1,500 inbound links in less than a week. Indeed, there is no such thing as ‘bad publicity’.

Google Releases ‘Safe Browsing Diagnostic’! Itself Suffers With Malware Problem

May 28th, 2008

Recently, Google had announced the launch of ‘Safe Browsing Diagnostic’, an online diagnostic page that, would provide detailed information about Google’s automatic detection and investigations. This service is now operational and is providing users with near accurate data findings.

If you need to know the status of any website, that you wish to test, then all you have to do is to prefix “google.com/safebrowsing/diagnostic?site=" before the domain name. You can even visit http://blogoscoped.com/archive/2008-05-23-n62.html to use the simplified version of this malware detection tool. You will be presented with an overview page that would make you aware of potential threats such as trojans or exploits that might be embedded in the website. There are also instances, when website might turn up entirely clean.

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