Google has started the Google SERPS (search engine result page) update for September, 2008, according to various observations that have been reported by several Webmasters through Webmaster World.

As per the reports, it can be said that this time Google is focusing entirely on fresh pages and is trying to get rid of the old and outdated pages. The reports also say that Google might also be paying special attention to artificial linking versus natural linking schemes.

A few days ago, Google has reported that it has designed a new search feature that will help users in providing accurate search suggestions. In other words, the feature called, ‘Google Suggest’ simplifies the user search experience in finding the required information. Google said, “we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.”

Users would probably be benefited from Google Suggest in entering their queries. Google Suggest would lose the long tail keywords and would provide the necessary information to its users.

Google has announced via a post at the Google Inside AdWords Blog that, on coming September 2nd, it will remove all the AdWords reports from the AdWords records, that were created before March 2nd, 2008. The clean-up campaign would create more space for new reports in the AdWords Report Center, said Google.

Google announced that Google Map Maker, that has been launched in India has been designed and developed by Indian engineering team of Google. It allows user to add or edit features, such as roads, businesses, parks, schools, apartment buildings, localities and even more. With the help of Google Marker Tools, now users are able to add detailed information about their desired locations and other users can immediately view the updated information.

Now, it’s been several weeks that Google has blocked the ‘WebPosition Gold’, Google’s widely used search engine rank checking tool. In a post, Matt Cutts and Googler JohnMu have also spoke about the reasons behind this and the methods that have been used to block such automated rank checking tools.

Now according to Search Engine Roundtable, it seems that Google is determined on its resolution to evade the block scrapers, by deliberately changing the search results in an effort to confuse the scrapers.

Google has announced the introduction of its own web browser, called ‘Google Chrome.’ The new multi-functional web browser has been launched in the BETA mode, in more than 100 countries on Tuesday, September 2nd, 2008. For some time now, Google Chrome is exclusively available for Microsoft Operating System platforms, however, Google will release its versions for Mac and Linux as well. In the creation of Google Chrome, Google has used the components from Apple’s WebKit and Mozilla’s Firefox, instead Google is making it as an open source browser.

Google has introduced Google Chrome via a comic book. Here, find the Google Comic Book.

Following are the features of Google Chrome:

According to many reports at Webmaster World, it has been assumed that Google has probably removed or disabled the AdSense advertisements from Google Cache.

Following are some of the excerpts from the thread at Webmaster World:

“We used to all complain about AdSense displaying off topic ads when your page was displayed in the Google cache.

Patrick Altoft at BlogStorm, has come up with an intriguing post, where he theorized that Google is in the process of changing its algorithms, due to which it has reduced the importance of anchor text to a bare minimum.

According to Patrick, “Quite a number of the queries we track have altered recently and websites that previously ranked have dropped down by a number of places. This doesn’t appear to be a penalty - just an alteration in the algorithm. The common characteristic all the sites have is that their rankings were based very heavily on anchor text rather than on-site optimization. The changes don’t seem to have affected major commercial queries yet but they are visible when you search for particular peoples names.”

Google, via the Official Google Blog has announced the introduction of a new search related feature known as, “Google Suggest”. This new feature is designed to significantly simplify a user’s search experience by providing search suggestions as the query is typed in.

According to Google, “We’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.”

The top search engine, Google has been rated as ‘Unsatisfactory’ by the Better Business Bureaus (BBB) recently, as the customers are not getting satisfactory response to their complaints. Though, Google is not accredited to BBB, it has a record on the BBB files that says, Google has overlooked a number of concerns of its customers. However, Google has been able to take care of many of the concerns, still it needs to focus on its myriad of responsibilities towards its users.