AdWords’ Latest: Negative Keywords Tool
Google Adwords now has the Negative Keywords tool. Listed below are the features of the Negative keyword tool, they include:
- Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL. (Site-related keyword searching is available for a limited number of languages.)
- Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword search volume, search volume trends, cost, and predicted ad position.
- Easy keyword manipulation. Select a few keywords here and there, or add them all at once. Keywords already present in your ad group will be marked so that you don’t have to worry about them. You can also download your keyword list as a .csv file.
- More keyword results based on regularly updated statistics. Our advanced search engine technology allows us to provide you with the latest information on potential keywords for your campaigns.
- Negative keyword suggestions. Generate suggestions for negative keywords intended to filter out irrelevant clicks on your ads. Pick and choose the negative keywords that you want to apply to your ad group. You can also use the Keyword Tool’s Negative Keywords tab (limited language release).
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