Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Google Universal Search

Google announced a new Universal Search model  among other things at their 2007 Searchology Webcast press conference.
 
          "Our focus has always been making our users’ search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today’s announcements are a big step in that direction."
 
          "Google has continued to concentrate on improving the quality of search," said Udi Manber, vice president of engineering at Google. "The level and speed of search innovation at Google has increased. Most of this innovation addresses basic ranking algorithms and is often not obvious to users. Users just see more accurate results …. which is our primary goal."
 
          Google also announced a version of their Google Experimental which will be available on Google labs
Google has an Orange County search engine optimization office.

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