Ever since the launch of Google Chrome, debate has been going on regarding the impact of it on the SEO (search engine optimization) industry and the fact that Google has been able to turn the address bar in Google Chrome into a perpetual search box.

Here is the video of the launch of Google Chrome as seen in SEOBOOK:

Google Chrome Marketing Tactics:

Google has been adamant about carrying out a mass advertising campaign for Google Chrome, that can be seen with the placement of Google Chrome link on Google Home Page. Google has been also advertising Google Chrome and reaching to the masses through other browsers such as Internet Explorer, Firefox, Opera.

Here is the video of Google Co-founder Sergey Brin talking about the launch of Google Chrome:

With the Omnibox in Google Chrome, Google has managed to turn the browser’s address bar into a search box that is heavily influenced by Google Suggest, the new search suggestive feature. Below is an image of the Omnibox in action:

The black parts in the image are related search queries and the green parts are either one of the following:

1. 1. The #1 ranking organic Google search result.
2. 2. Pages you’ve recently visited or the pages that are relevant to the search query.

According to SEOBOOK, the auto-suggest feature of Google Chrome might have several implications on SEO. Here are some of them:

1. 1. Google is keeping some of the data entered before you hit the enter button. Getting people to search for your brand could be seen as another signal of quality.
2. 2. Raising the awareness of your brand and getting many people to search for your brand will help your brand related queries show up when people search for broader related brands.
3. 3. “The value of a #1 Google ranking goes up, as the top ranked site has another opportunity to capture the searcher BEFORE they see the SERPs, and will be more likely to get clicked on when searchers see the search results (since they just saw the URL a second earlier).”
4. 4. “The value of awareness advertising, website interactivity, and consumer generated content go up as they make you more likely to show up in the list of previously viewed pages.”
5. 5. “For heavily advertised and/or frequently viewed pages I can see an advantage to adding a tones of relevant text below the fold such that your site shows up for many related search queries.”
6. 6. “Given Google’s large ad network and their network advantages in search monetization, they will easily be able to buy marketshare through advertising on their own ad network and bundling this browser with hardware providers.”
7. 7. “If the feature is widely adopted by other browsers it could lower the value of type in domain names (by making people more likely to search rather than type in a domain name). This could force some domainers to sell or develop, which could lower domain prices (and the .com premium)…this trend may already be underway given the pending Yahoo!/Google ad deal.“

This entry was posted on Monday, September 8th, 2008 at 4:03 am and is filed under Google, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.