Of late, a post has been surfaced at WebmasterWorld by Tedster, the administrator of the WebmasterWorld, regarding an updated Google patent named Information retrieval based on historical data.

Below are some of the excerpts from the recent thread:

…if the content of a document changes such that it differs significantly from the anchor text associated with its back links, then the domain associated with the document may have changed significantly (completely) from a previous incarnation. This may occur when a domain expires and a different party purchases the domain… All links and/or anchor text prior to that date may then be ignored or discounted.

So, it implies that it’s not only just changing the domain name registration information. This is the reason behind the fact why many website buyers try to keep the same form, same style, even the same category of content on that particular domain.

We are aware of the fact that, we should not get links very often, as it looks very unnatural. Here is the proof:

The dates that links appear can also be used to detect “spam,” where owners of documents or their colleagues create links to their own document for the purpose of boosting the score assigned by a search engine. A typical, “legitimate” document attracts back links slowly.

A large spike in the quantity of back links may signal a topical phenomenon (e.g., the CDC web site may develop many links quickly after an outbreak, such as SARS), or signal attempts to spam a search engine (to obtain a higher ranking and, thus, better placement in search results) by exchanging links, purchasing links, or gaining links from documents without editorial discretion on making links. -Tedster

This entry was posted on Tuesday, September 23rd, 2008 at 11:03 pm and is filed under Google, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.