Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Microsoft to purchase Yahoo!, they are trying.

Microsoft has gone on the full offensive in their attack to purchase Yahoo!.  According to a recent press release this made Yahoo! shares jump 17.96% making me very happy since I own Yahoo stock. Yahoo!’s current market cap is $44.41 billion, wait it just went up to $44.60 billion. Some think Yahoo! will sell at over $50 billion.

 

This would be good for Internet users if the culture of Microsoft does not overwhelm Yahoo!’s. I think that Yahoo is a better company than Google and has a much wider range of services. Statistics show that users spend much more time on a Yahoo! site than on Google.

 

Microsoft’s entrance into the search arena has been disappointing. The purchase of Yahoo! will remedy this. Bring on YahooSoft!

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