How To Recruit An SEO Professional
At this point of time, when economy is declining, every company is facing a tough time at the recruitment front. But, at the same time, your company is in urgent need of a professional SEO. You might be thinking of recruiting one, but no clue how to proceed.
Recently, a blog has been able to capture the eyes of many, which focused on a few things that should be remembered by everyone, who is looking for guidance in recruiting an SEO professional. Here are some of the important points to remember:
- First of all, craft your job specification and job advertisement. Try to be very specific and focused. In this process, you should be able to tell the other person what are your requirements. The job specification should include other relevant information about your company as well. For more information on how to write it, Click here (http://www.badenochandclark.com/for-employers/job-specification):
“Writing a good job description, or job specification, is not hard. But it does require a little time and focus. A poor job spec may be too brief or full of irrelevant information, or tell you nothing about the ‘real’ vacancy that needs to be filled.â€
Here is one more example: SEO job description
- Once you have created your job specification, your need to place those ads in apt positions.
‘“Catching†SEO’s in their natural habitat is the real challenge when you’re recruiting. The simple fact is, the best SEO’s aren’t hanging around on SEO jobs boards, they’re hanging around on SEO blogs and forums.’
A few more tips in this regard:
- 1.Make sure that you get quotes from various agencies to get the best deal possible!
- 2.Go through their previous case studies to have a better insight on their past records.
Interview
Like candidates go through preparation for interview, you should also prepare yourself for that! Be clear on what you are going to ask the candidates and prepare the queries in advance. According to recruiter Barclay Simpson:
“Competency interviews are based on the idea that past behavior is the best predictor of future behavior. Accordingly, the interviewer’s goal is to get specific examples of when and how you have demonstrated particular behaviors and interview questions are carefully designed to probe specific skills, competencies and characteristics.â€
You can download Barclay Simpson’s “Guide to Competency based Interviews †here.
“A quick tip – it pays to brief the candidate in advance. Ask them to prepare a presentation on a subject of your choice.â€
Salaries / offers / perks
If you find someone suitable for the job, hire him immediately! Without wasting time, come to the salary issue. Do not forget to ask him about his expectations!
“There’s definitely an ever-increasing demand for good SEO candidates and better salary offers will attract the best people. Make sure you’ve done your research on the correct salary to offer for the level of experience the candidate will bring.â€
“You as a business then need to decide if the role justifies that salary, given the amount of revenue he / she is likely to make for the company. Either way, SEO salaries in the UK is a difficult issue to cover as there’s no current, formal research available for me to draw upon.â€
Follow these points and make sure you hire the best SEO professional for your company!

January 27th, 2009 at 4:14 am
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January 27th, 2009 at 12:57 pm
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