Search engine optimization (SEO) is a method, used to increase the amount of visitors and the awareness of a website by ranking it high in the search engines. And, the higher the rank of a website, the better the chance of the website to get traffic! Now, we all are aware of the importance of search engine optimization. Recently, Best Rank came up with a number of SEO tools that would help every webmaster in search marketing.

Tools to check the your website’s keyword rank:

• Fire Fox Rank Checker– It enables you to have a quick keyword ranking check.
• Advanced Web Ranking– It is a java based application that costs $99/year. It has the ability to track keyword rankings over time and export data into XML format.

Below are some of the keyword research tools for you. Find out what your customers are searching for:

• Google’s Keyword external tool: It shows fairly accurate search volume numbers.
• Quintura: The tool shows you symantically related keywords.
• Google Trends: It is helpful for conducting organic or PPC search campaigns.
• Keyword Discovery and Word Tracker: These two services are great for mining long tail keyword phrases.
• Google’s Sktool: It looks at your existing web page’s keywords and cross references that data with search volume numbers to show you relevant keywords that you are not using. The tool is good for expanding the existing page or creating similar pages on your site.

Below are Competitive Analysis Tools. Being in the field of Search Engine Marketing, it is important for you to know your target audience. This is also important to know what your competition is doing in terms of their ads. Here are the Competitive Analysis tools to help you in this matter:

• SEO Digger: It is great for knowing which keywords a website already ranks for.
• Compete.com: This tool gives you a relative traffic comparison of up to three other websites, in case if you want to have a rough estimate of how much traffic a website really gets. (Just like, Google)
• Domaintools.com: It shows you a domain’s statistics, including site age, web server OS, who owns it, and other such things.
• Quantcast: It offers insights on your target audience at other’s website.
• Google’s insights: Good if you want to know what geological regions search the most for your keyword.

Below are the Link Analysis Tools. Check your site’s back link profile and compare to your competition with the help of these tools. Search engines, like Google, and Yahoo rank a website based on its in-bound link profile.

• Check and analyze your website’s back link count
• Analysis of Back Link Anchor text
• Aaron Wall’s Back Link Analyzer
• Opti-spider (Cost $130 dollars bit it’s worth it) SEO Elite
• Funnel Web Profiler 2.0 : It is used for looking at your site’s internal link graph, to see your website’s architecture from a bird’s eye view.
• Opti-spider and the Supplemental Results Detector Tool: Both these tools help you solve problems related to pagerank distribution.

Link Acquisition Tools:

• Link search: It gives you a list of search engine queries that are targeted to return sites. Thus, you are provided with the opportunity to leave comments, add your website link and purchase links related to your business.

PPC Tools:

• Google’s Traffic Estimator: It shows an estimated value for each click for a given keyword on the Adwords program.
• Google Adwords preview: It is good for testing how your ads or how your competitors’ ads show up for various searches.

Web Server Tools:

• Check web page status codes: With the help of this tool find out if a web page is being redirected and what kind of redirect it is.
• Xenu Link Sleuth: It is instrumental in checking broken links and improper redirects that might be happening on your site.
• Google Webmaster Tools: A host of cool features, ranging from error page reporting to broken links to most popular inbound organic search queries to inbound links.

Analytics and feedback tools:

• Google Analytics: A free tool from Google that provides a wide range of features, including organic and paid keyword traffic, most popular content, visitor profiles, etc.
• Mint Analytics: A paid web analytics tool, similar to Google analytics. The exception with Mint Analytics is that you get data (feedback) in real time.

This entry was posted on Wednesday, February 4th, 2009 at 12:25 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.