SISTRIX: How To Rule Google’s Search Results
A recent article in a seo blog mentions research by German Company, which has necessary pointers to ensure High Google Rankings. The Company came up with the list after doing a random study on 10,000 keywords.
Old-timer Webmasters will be familiar with most of them:
- Keywords in the title tag
- Targeted keywords in the body tag
- Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don’t seem to have an effect.
- Using keywords in bold or strong tags - slight effect
- Keywords in image file names
- Keywords in image alt attributes
- Keyword in the domain name - although, using domain names as link text may explain this
- Web pages that use very few parameters in the URL (?id=123, etc.)
- PageRank
- Inbound links - The top result on Google has usually about four times as many links as result number 11.
Additional notes:
- Keywords in the file name don’t seem to have a positive effect
- The file size doesn’t seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
A user wrote, “ Good list of the basics but I still think the keyword in the filename does play an important role, especially for keywords that are in the medium to medium low competitive range.”
For more on ranking factors read the Orange County Search engine optimization company Search-Optimization.com’s “Search Engine Optimization Best Practices” article.
