Search Marketing Expo
SMX or search marketing expo which is going to be held from April 22nd to April 23rd 2007 is intended for experienced online search marketers keen on learning the power of user engagement. The expo would include high level sessions aimed at refining the marketers to the continually growing world of online searches. This event would be a collection of affluent members of search marketing who would be able to share and learn in their native language of online marketing.
The event has been organized by Search Engine Land editor-in-chief and Sphinn.com founder Danny Sullivan who has been intensely covering online activities and search marketing for a long time. He has also been organizing events and seminars for marketers as well. His events are renowned throughout the online community for the level of expertise provided to the participants.
There is also the prospect of one on one interactions with speakers, vendors and industry experts, besides the valuable information that will be departed to the participants.
This event is specially useful for the following:
- Brand Marketer.
- New agency media specialists.
- Full service agency media buyers and planners.
- SEM (Search engine marketing) managers.
- PR (Public Relations) professionals.
- Chief Marketing Officers.
Agenda for the Search Marketing Expo:
April 22nd 2007:
Social Media Marketing Essentials: This session will orient the marketers to the world of social media. Marketers will learn about leading websites, their functionalities and the best available methods for interacting in these virtual super markets.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers: Rand Fishkin (Co-Founder and CEO, SEOmoz)
Link Bait- Vying for Traffic on Social Media Sites: This session would explain link baiting and would provide examples to help marketers craft their own baits.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Brent Csutoras (Online Marketing Specialist, BrentCsutoras.com)
- Jane Copeland (Search Marketing Consultant, SEOmoz).
- Cameron Olthuis (CEO, Factive Media)
The Social News Sites: The marketers will learn about the workings of the social news websites like, Digg, Reddit etc. and will learn how to attain maximum visibility on these websites.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Neil Patel (CTO, Advantage Consulting Services)
- Chris Winfield (Co-Founder and President, 10e20)
Social Bookmarking & Tagging: This session will be an eye opener for the marketers in the field of social bookmarking and tagging.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Guillaume Bouchard (CEO, NVI)
- Michael Gray (President, Atlas Web Service)
- Neil Patel (CTO, Advantage Consulting Services)
Social Search - The Human Challengers: This session will let the audiences put forward their queries regarding working and developing of new generation search engines. These questions will be answered by representatives from leading social search engines.
Moderators:
- Danny Sullivan (Editor-in-Chief, Search Engine Land)
- Chris Sherman (Exec.Editor, Search engine Land)
Speakers:
- Jason Calacanis (Founder and CEO, Mahalo)
- Steven Marder (Co-Founder and CEO, Eurekster)
- Jimmy Wales (Founder, Wikia Search)
April 23rd 2007:
Effectively Leveraging Social Networking: In this session, marketers will learn to network and participate in an acceptable and effective manner.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Barbara Boser (Social Media Director, 3 Dog Media, LLC)
- Cindy Krum (Senior SEO Analyst, Blue Moon Works)
- Randy Woods (Executive Vice President, non-linear creations)
The Marketer’s role in Search Marketing Management (SMM): This session will spread awareness amongst the marketers regarding the steps needed to evolve from community observer to community participant and influencer.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land )
Speakers:
- David Berkowitz (Director of Emerging Media and Client Strategy, 360i)
- Rob Key (CEO, Converseon)
- Adam Sherk ( Search and PR Strategist, Define Search Strategies)
Micro Communities: This session will bring attention towards the other smaller online communities which could play a crucial part in the search marketing.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers: Rand Fishkin (Co-Founder and CEO, SEOmoz).
Wikipedia, Yahoo Answers & Answer Sharing: This session will highlight the participation and contribution of online encyclopedias and answer sharing sites like Wikipedia and Yahoo Answers.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Lise Broer ("Durova", Administrator, Wikipedia)
- Jonathan Hochman (Founder and President, Hochman Consultants)
- Matt McGee (SEO Manager, Marchex)
- Jeff Muendel (Search and Online Marketing Analyst, Netconcepts)
Wikipedia Clinic: Audiences will be given an interactive live demonstration on how too interact with Wikipedia and also their questions and queries will be answered by Wikipedia experts.
Moderators: Danny Sullivan (Editor-in-Chief, Search Engine Land)
Speakers:
- Lise Broer ("Durova", Administrator, Wikipedia)
- Jonathan Hochman (Founder and President, Hochman Consultants)
- Jeff Muendel (Search and Online Marketing Analyst, Netconcepts)
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. Gerry writes for SOMReport, My Entertainment News, DataGrant Venture Capital News and Buy a Car Review.
