DoubleClick has been purchased for $3.1 billion by Google causing a lot of discussion in the forums on what this all means. I remember when DoubleClick was originally an ad agency that embraced the Internet. It is great to see them get so richly rewarded over agencies that refused to adapt. This is a great purchase for Google if they handle the transition properly, with stock values so high Google is smart to broaden their business by adding supporting companies that are relevant to their core strengths.

This entry was posted on Monday, April 16th, 2007 at 10:49 am and is filed under Search Optimization, Search Optimization News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.