Google Triumphant! ComScore April 2008 U.S. Search Engine Rankings Released
According to the latest Search Engine Results released by ComScore for the United States, for April 2008, Google Sites extended its share of core searches to 61.6 %, up from 59.8 % the previous month. Yahoo! Sites ranked second with 20.4 %, followed by Microsoft Sites with 9.1 %, AOL LLC with 4.6 % and Ask Network with just 4.3 %.
Webmaster World is also running a thread in relation to the new ComScore results. Here are some interesting excerpts:
“I wonder about the "quality" of those searches on each of the search engines. Ask, for example, is going to target younger women. If successful, that would be high quality for many marketers.
Not to pick on Yahoo, but in my experience their users are more down market. Now, that is not a bad thing, depending on what you are trying to market.
But, in real estate, educational services, autos and news–the three categories I have a tad of insight into–Google leads the way even more than these numbers suggest. From what I see (and it’s just a tiny sample) Google is closer to 75 percent in those areas.”
“Search giant baby complains about Yahoo-Microsoft despite having the lion’s share of Internet traffic.
[Google billionaire co-founder Larry] Page said a successful Microsoft-Yahoo deal would "close a lot of things that are really important … like instant messaging" and also Web-based e-mail communications.
Now, if you put 90 percent of communications all in one company … that’s really a big risk, especially one (Microsoft) that has a history of doing bad stuff," he said. "So if you want to have good products you need to have some degree of openness.
Or in other words, Google – ‘we don’t want the competition and we – (choking back the laughter) – don’t do bad stuff.”
“We get about 20% of our hits from Yahoo, but about 25% of our overall revenue. So it appears that Yahoo searches convert better.
Our MSN conversion is also better than Google (for raw searches).
Not sure what to read into that though, since it is hard to separate PPC vs searches, and some people might use both.”
These ratings clearly depict that Google is way ahead of the competition and if other search engines are looking to catch up with Google, they really need to do a major revamp of their strategies
May 28th, 2008 at 12:20 am
[...] ComScore has released the results for April 2008, U.S Search Engine Rankings. According to the report, Google sites had the highest share of core searches, amounting to 61.6%. For the full report on the ComScore April 2008 results, Click Here. [...]