Search marketing beyond the search engines | Search Optimization Marketing (SOM)

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Google Webmaster Tools

                                                 
Riona MacNamara, in the official Google Webmaster Central blog writes that Google will be taking into consideration and is very grateful of the feedback webmasters have submitted when asked what changes they expect in Google Webmaster tools.
 
Some of the common changes written by Webmasters include:
 
You want Help to be more discoverable
  • “It’s not as easy as it should be to find the information you’re looking for. You’d like Google to do a better job of surfacing the answers to the most common questions. The browse structure doesn’t make it easy for users to find help, and sometimes search depends on users knowing exactly the right term to search for.
  • You like the idea of context-sensitive help - on-the-spot assistance (often shown in a tooltip that appears when you hover over an item) that doesn’t require you to click to a different Help page.
  • Right now, it’s not clear when new Help information - or new features - are added, and you’d like Google to look at calling these out.
 You want Help to be more useful
 
  • You’d like Google to look at adding videos and graphics.
  • You’d like us to providing the kind of information that’s relevant to the average webmaster, who may not have a deep knowledge of SEO techniques. You’re looking for good and understandable answers to common questions.
  • You’d like us to expand the actual content, and do a much better job in explaining potential reasons why sites may have dropped the rankings.”.
 
          Read Googe Webmaster Central groups Help, for more of the discussion, feedback and suggestions.

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