A natural search optimized website will be more trustworthy to a user than a PPC (pay-per-click) advertisement, thus increasing the ROI (return-on-investment) on the website. Although, optimizing the web pages to a natural SEO takes significant amount of time, still, the ROI and the rewards reaped through this process are extremely satisfactory. It is like paid advertising vs. public relations. The best part is about 70% of the traffic from the search results is free, Google gives these valuable clicks away at no charge. 

There are a couple of factors that work in tandem to make a website more presentable to the visitor and helps boost the page rankings in major SERP:

1. Pay-Per Click (PPC): Its one of the rawest forms of online advertising, undertaken by many small, medium and large enterprises. Essentially, the number of clicks an advertisement gets, that many times the advertiser gets paid for it. It’s a really simple yet very lucrative way of promoting one’s products or services online.
2. Natural SEO: Natural search engine optimized results are mostly non-biased and thus are more trusted than PPC or sponsored advertisements. Generally, natural SEO results are more often chosen by users than others means of promotion.
3. Website Conversion: Web-masters have to constantly monitor their websites for visits, sale leads and predominant user behavior. This in turn will help them to re-organize their site designs, content or product ranges, if need be. Additionally, it would enable the site owners to manipulate this data in a profit generating direction, thus turning lead into clients.

Apart from these critical components, there are several other points that have to be taken into consideration for a holistic natural SEO. Some of these essential factors are:

1. Content is King: The design of a website is always essential for the visitors to be attracted towards the page. However, it is imperative to keep in mind that, content is the DNA of any web page. If the content of a site is poor, no matter if the designs are of the highest standards, still the page will go to oblivion. When laying the foundations of a website, the content site should be custom tailored, fit to perfection. Internal and external contents should be of impeccable standards. This greatly enhances the opportunities of a visitor turning into a client.
2. Keywords: Relevancy is the key in building the page rank, PPC and making a website highly visible in SERP. Using keywords or key phrases for the services or products offered, makes it easier for a search engine to locate and show the website on its search pages. However, this doesn’t mean that the website is to be filled with keywords. Use these special words where they are required. Also keep in mind not to use cryptic keywords which a standard user would never think of or search for. Keep it real, simple and honest.
3. Page rank and Popularity: Page Rank is the measure of a website’s inbound links. Major search engines, to determine the popularity of a site and ascertaining its hierarchal position in the SERP, apply this method. This link popularity was the basis for the paper at Stanford that started Google and Page rank is named after Larry Page one of the founders. Yes it is important and you will find only a few with a Page Rank of 10.

The fact that these factors are preferred to be used in conjunction with each other, does not mean, that they should not be used individually as well. A team is only functional till the time all its players are up and running. If even one of these factor is overlooked, the whole prospect of a successful website would crumble like a deck of cards. By addressing them all as a holistic whole you will achieve a synergy that will result in a much higher success rate and ROI.

ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. Gerry writes for SOMReport, My Entertainment News, DataGrant Venture Capital News and Buy a Car Review.

This entry was posted on Thursday, March 27th, 2008 at 11:04 pm and is filed under Pay-Per-Click, Search Engine Optimization, Search Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.