Nothing is spared from the adverse effects of recent recession! Even, Search Engine Marketing has not been left out from its negative effects. According to the reports of The Wall Street Journal, SEM declined 8 percent in fourth quarter of last year.

‘Advertisers who spend less than $50,000 on search ads cut their spending by 23% year-over-year, while advertisers that spend more than $200,000 on search per month cut spending by 9% during that time. Purchases by advertisers who spend between $50,000 and $200,000 were relatively flat.’

PubMatic’s display AdPrice Index saw prices worsened by almost 50% from Q4 2007:

When it comes to online advertising, the scene is even worse:

‘Finance and automotive advertising continued to deteriorate. Search-ad spending among financial advertisers fell 20% compared to the fourth quarter of 2007. Search spending from automotive advertisers declined 15% during that period.’

Well, these are all predictions! We will get to know the accurate figures when search giant, Google will release its Q4 earnings on January 22 and Yahoo! on January 27!

This entry was posted on Tuesday, January 27th, 2009 at 4:18 am and is filed under Search Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.