Online Video Marketing
The number of online video viewers is on the rise today. Taking the survey reports of US alone, we can see that there is a positive increase in online video viewing. In 2003, there were only around 55 million online video viewers; however, in 2007 the number has gone higher to be 140 million. And the figures are only expected to grow with time. Therefore, online video marketing is going to be a key player in the time to come. Web companies that desire to reach masses efficiently would feel only a greater need of turning to online video marketing companies.
However, with the growing domain of the online video presence, many would be assuming it to replace the relevance of TV. But it is not so, as the percentage of TV viewers is still way higher than the online video viewers. Therefore, the biggest challenge for the online video marketing would be to reach to a wider community. It can be a great way of spreading the benefits of your products or services in a more targeted way. But before we could start with the essential online video marketing techniques it would be best if you have a keen understanding of what the online video will target. So we should first know what the online video isn’t. It is often thought that the online videos are amateurish teenage uploads, though it is not so. In reality, news happens to be the most viewed online video format on the web with its viewers with ages between 25 to 44 years old.
So, now coming to the point should we make the reach of the online video marketing wider and broader or much more targeted. Video happens to be the best marketing tool for gaining the interest of the consumer. A viewer when he comes to your site looks for something that would really get him occupied. The viewers nowadays have an attention span of seconds; therefore your video should be able to communicate the message in an informative manner instantly. Your video must make it worthwhile for the time that visitor is investing in your online video.
Here are some online marketing techniques that you can use for optimizing the online video for the search engines:
Target
By using the widely available search tools, you will be able to figure out what the people are popularly searching for. This way you can target the videos according to the relevant search terms.
Short and Sweet
The online viewers have a very short attention span; it is mandatory that your video should be short and concise. The ideal time would be less than five minutes. If it needs to be longer cut it into segments that can be viewed in sequence.
Sharing Viewer Interest
Your online video should be able to capture the interest of the people. If a viewer takes interest in your video, he certainly would share it among his friends. The video has to be entertaining and unique, but make sure that it doesn’t turn wholly commercial.
Be Consistant and Prolific
You should be able to make the viewer come back for more. And you can do this by only regularly creating more videos. It will make them subscribe and watch the videos on a regular basis.
Include Content
The blog where you are posting the video, should have content around and you should also encourage the viewers to discuss their opinion. The content would make it easier for the search engines to locate the video. Also, you can have video distributed to various video sites for broader accessibility.
The Online video advertising provides, despite its many hurdles, the marketers with an opportunity of using an effective advertising tool. However, with evolving consumer behavior, the challenges for providing the viewers with innovative and unique online videos would only get more demanding.
ABOUT THE AUTHOR:
Gerry Grant CEO/Founder Search-Optimization.com, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. Gerry writes for SOMReport, My Entertainment News, DataGrant Venture Capital News and Buy a Car Review.
