Shh! Google Merchant Search Launched!
Google gave an all-new definition to the word ‘Stealth’. According to Search Engine Land, Google while keeping an extremely low profile launched an all-new service called Google Merchant Search. This service is aimed primarily at providing secured loans from financial service providers. Google Merchant Search as of now is in ‘Beta’ mode and is available only on the ‘google.co.uk’ domain. Also, the Merchant Search results aren’t available on all searches.
More information for Google Merchant Search is available at ‘Google Merchant Search FAQs’. Here are some of the most critical facts to know about the Merchant Search:
What is Google Merchant Search?
Google Merchant Search is an easy new way for you to find products or services from providers who match your needs.
What products or services are supported through Google Merchant Search?
The service is currently only available for secured loans from financial services providers.
How do you choose which providers to show me?
Our search results are based on the criteria you provide in your request; we compare your request with our list of participating providers, and show those that are most relevant for you. Participating
providers pay Google when someone requests a quote through this system.
How does Google connect me to the provider?
You submit your contact details and request a time to speak to the provider. A Google operator will call you at the appointed time, and then connect you with the provider. Because we do not share your contact information with the provider, they won’t be able to contact you again about your request unless you decide to give them your contact details.
Do I have to purchase any products or services if I contact a provider through Google?
No. Google Merchant Search is only a way to connect you with providers relevant to your needs. You are not obligated to make any purchase or accept any offer during or after using this service.
What if I no longer wish to be contacted?
After you have requested a quote Google Merchant Search will send you a confirmation email. Directions for canceling your quote request will be at the bottom of the email. Alternatively, you can let the Google operator know that you would like to cancel when we call to connect you to the provider.
Here is a snapshot of Google Merchant Search:

The Google Merchant Search can perhaps be termed as the least publicized service from Google. Maybe, after it comes out of ‘Beta’ it will get more publicity. But till then, it will be working from the ’shadows’.
