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Your Business "Keywords" -- May Not Be
What keywords or search terms are people using in their search to Find Your Business?
You know the keywords for your business or industry, but are your potential customers using these words to find your online business presence?
For example, people looking for a place to stay during a vacation in Hawaii are 3 times more likely to search the term "vacation rental Hawaii" than "accommodation Hawaii vacation".
Hence if you have a website promoting your home in Hawaii for a short-term rental, you would get 60% more traffic using the more efficient searched for term, "vacation rental Hawaii". A very basic example but I think the message is clear. It is essential to find the most heavily searched-for phrases relating to your business first, before you optimizing your site for search engines.
Finding Those Prized Business Keyword Search Terms
Search-optimization.com uses WordFinder© Keyword Market Research and Analysis to research and find the most popular, targeted and highly searched terms for your business.
This service includes brainstorming keywords, phrases, and synonyms, assessing keyword phrase popularity, and identifying related or industry-specific words.
Comprehensive Business Keyword Research Services
What Next?
Once your business keywords are identified Search-optimization.com will enhance your website pages, and/or create new, content rich pages, weaving in business keyword search terms with enough frequency to please the search engines. Business keywords will also be inserted in areas of the web page coding called "meta tags" and other specific tags that search engine crawlers note. The total of all these placements on your page becomes the keyword density of a search term for that page.
It's Not As Easy As It Sounds
Major search engines from Google, to Yahoo, to MSN Search, to the various other search engines all have different algorithms for calculating keyword density. While some search engines permit heavier keyword numbers and density on the page, others have much stricter rules for density levels (Google for example). The placement of keywords which can occur in any number of locations on the page, also has different results in the various search engines. Some engines will even ignore your web page and/or blacklist the whole site if you go too far and your keyword density is higher than they allow.
And, just when SEO companies like ours have figured out their rules - they change them.
What keywords or search terms are People Searching / Using in Order to Find Your Business?
To call is free. Not calling might cost you. SEO Services »
Call 714.556.8633 for an appointment now, or complete the Initial Website Evaluation Offer form to begin the process website optimization evaluation»
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