Turning the net into net profit
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Quality Keyword Advice:
Lease content, or Buy content, Which is Better?
Keyword Rich Web Content is Only One Piece of Search Engine Optimization Marketing
Most companies ready to increase their search engine visibility know that they must spend money to get the results they desire. The money spent will go to add business keywords to current content or hire a copywriter to add new optimized keyword rich content containing your business search terms. This gives the search engine spiders the food they are looking for Quality Content using keyword research.
Leasing or renting content pros and cons.
A positive aspect of renting or leasing your optimized content can be compared to optimizing a website to get traffic interested in Haley’s Comet. Haley’s Comet appeared in 1986 and is not due back till 2060. Therefore, paying $100 dollars a month for quality content would be acceptable for a 6 month period. Your cost would be $600 dollars. Our cost of for comprehensive business keyword research, competition intelligence research and implementation is roughly $1000. You saved $400.
A negative aspect of renting or leasing your optimized content using the same Haley’s Comet optimization. Before 2060 came you would have to pay the $600 dollars again to get the site back into the search engine results page’s. So you paid $600 the first time plus the $600 to lease the page again for a total of $1200. You loose $200 . An even worse scenario would be if you find that the traffic from the Haley’s Comet optimization delivered paying customers for your services and you want to keep the cash flowing from the web page. Now you would have to pay a monthly fee to keep that traffic as you do not own the content. That would be $1200 a year, in just 5 years you would have paid $6000 for a page that you could have owned outright. You loose a $1000 a year. Even if the leasing company counters with "well you can still buy it". At that point, you still are over paying!
Lastly, when you own your content using search-optimization.com's search engine marketing processes we give you the data mined from our comprehensive business keyword research, competition intelligence research and implementation to be used in other areas of the site that enhance the overall optimization of those terms. Successful search engine optimization means working and reworking all the pieces of the whole strategy, long term.
These companies that lease web content don’t want you to know the truth about leased content. So they tell you have truths. Some of the myths from content lease companies are:
- Pay Per Click is bad. They will tell you that studies show that 80% of all searchers ignore the paid listings. What they do not tell you is that the 10% that do use Pay Per Click are accustom to buying on line. They know that with the use of keyword adsense tools and human regulated listings that they will get higher quality results from PPC. pay per click marketing information »
- Leasing is cost effective. It is not, it is comparable to high interest credit cards. If you want to put your whole Hawaii vacation on your credit card that is fine. As long as you do not plan on keeping the balance on the card for an extended amount of time.
Internet Marketing Spend Statics »
The truth is; if you plan on being in business for an extended amount of time you should own your keyword rich content for big savings and many other advantages. Would you like more help deciding how to add keyword rich content to your site? Give a search engine marketing specialist a call today.
Click here to get a fast keyword research quote »
Learn more about our search engine marketing process »
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Call 714.556.8633 for an appointment now, or complete the Initial Website Evaluation Offer form to begin the process website optimization evaluation»
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Email: info@search-
optimization.comTelephone: 1-714-556-8633
