Google Everflux Starts to Steady after Jagger

The everflux from the Google update dubbed “Jagger” has starting to slow down.

We have seen that the most interesting effect of Jagger on rankings has been diminished or eliminated reciprocal linking as a measure of popularity. Jagger has negated the hard work of thousands of website owners. The result is expensive linking campaigns that lead to high rankings and high revenues have plummeted.

On the other hand article submission seems to have come through the Jagger update apparently safe and sound. This I believe is because Google has put more emphasis on one way links. All the sites that we work on focus on at least ten different angles for top rankings. This diversified approach has led to long lasting search engine visibility.

The moral of the Jagger update story? Make sure that you do not follow the fads and the top new found ranking factors of the search engine algorithm. If you have all your eggs in one basket; Google is sure to trip you up eventually. So diversify your SEO efforts, hire a SEO consultant at the very least to take a look at your efforts.

An analogy is the stock market. Yes you can dabble, but most people have an adviser to avoid the ups and downs of the market shift or everflux.