Yahoo! Sales Up

Yahoo! reported $1.22 billion for last quarter up from $1.07 billion with profits dropping from 16 cents per share to 13 cents per share. Part of the profit number had to do with stock option expenses and costs for preparing for the launch of their new advertising system that will take into account the bid price as well as the ad’s quality. According to Yahoo CEO Terry Semel this should increase ad revenue. Other areas fo focus for Yahoo in 2007 include a new partnership with eBay, video advertising, social media, mobile services and Yahoo Answers.

A big part of these increases is due to the ever increasing shift of major corporations advertising budgets into search optimization marketing.